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[TSE 46] How to Build a Movement and Create Sell-Out Programs With Marianne Cantwell

By Natalie Sisson ·

Heads up: this post is from 2013. The ideas hold up, but some tools, prices and links will have moved on since. For Natalie’s current work, head to NatalieSisson.com.

[TSE 46] How to Build a Movement and Create Sell-Out Programs With Marianne Cantwell

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There are just too many reasons not to love Marianne Cantwell – founder of the super engaged movement of free range humans. Marianne Cantwell Suitcase Entrepreneur podcast

Marianne is the poster child for showing that you can go Free Range, discover what you really want to do, and get paid for it.

She appeals to those of you who want to quit your job, but don’t necessarily want to jump into a full on business, and instead craft your life around a freelancing career that suits you.

Because she knows her audience so well, she is the master of delivering programs and products that fit their very needs, and as a result, she always has sold out digital programs.

What’s more she’s now a published author of her highly impactful bestselling book Be a Free Range Human: Escape the 9-5, Create a Life You Love and Still Pay the Bills

She and I get along incredibly well because we both value freedom, and the ability to work from anywhere in the world.

And she’s genuine and highly strategic in her business with a serious talent for product development. Oh and did I mention that we both create programs in-flight?

freerangebook
You’re gonna love this podcast because we dive deep into some of the classic marketing mistakes Marianne made when she first started her business at the height of the economic meltdown.

Actually her story is not disimilar to that of Pat Flynn that you can hear about in Episode 44.

Listen: How Pat Flynn Makes $50K a Month from Blogging, Niche Sites, and Being Nice

You’ll also find out what she did to make just as much money as she was making in her old job in the first year of business.

Plus you’ll learn the one strategic question she asks herself when creating anything that can determine whether a product will sell or not.

Listen to this episode of the Suitcase Entrepreneur podcast to learn:

  • What a free range human is and why she is the authority on this

  • The practical and always effective steps that she took to create her sold-out 21 Day Course

  • What drove her to write her book, that has been the bestselling UK entrepreneur book since January 2013

  • The top 3 strategies that she used to market and promote her book for success that lasts longer than the launch

Click on the play button at the top or download this in iTunes or Stitcher Radio (and don’t forget to leave a review!).

Even better pick up my completely free book on `How to Start a Podcast that Matters’ at suitcaseentrepreneur.com/free by leaving a short review on my podcast.

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Connect with Marianne Cantwell and Natalie

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Tweet Marianne Cantwell on @freerangehumans

Say hi to Natalie on @suitcasepreneur

Facebook:

Free Range Humans 

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More goodness:

Say hello to my awesome podcast sponsor SKRoss

SKRoss Word Adaptor

The one tool I can’t live without, as a Suitcase Entrepreneur, aside from my laptop and passport, is a world travel adaptor.

So I’m beyond thrilled that the makers of my very adaptor of choice, have stepped up to sponsor my podcast.

SKRoss have designed the sexy, sleek, lightweight World Travel Adaptor Pro + USB, which includes six different country plugs.

You can find the right connection anywhere in the world, and charge two USB devices at the same time, plus you’re guaranteed a safe power connection in more than 150 countries on all continents.

Head to my unique link to check out why I love this product: skross.com/suitcase

In the comments below, answer this question:

Are you a free-range human or an entrepreneur, and what does that mean to you?

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