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[TSE 35] Unconventional Internet Marketing With Johnny B Truant

By Natalie Sisson ·

Heads up: this post is from 2012. The ideas hold up, but some tools, prices and links will have moved on since. For Natalie’s current work, head to NatalieSisson.com.

[TSE 35] Unconventional Internet Marketing With Johnny B Truant

https://media.blubrry.com/suitcaseentrepreneur/traffic.libsyn.com/tse/36_Johnny_B_Truant_-_The_Suitcase_Entrepreneur_Podcast_Series.mp3

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Johnny B Truant runs a different kind of business that tends to buck the traditional view you may have of `slimy internet marketers’. He’s built a 5 figure monthly revenue business from doing internet marketing wrong.

Internet Marketing Done Differently

By that I mean not spending a dime on advertising, not writing about ways to make money online, and not focusing on growing a huge email list.  He instead focuses on building a tribe.

How he does that is by story telling. He’s the master of it, that and being himself. It’s not uncommon to read various profanities on his blog or hear them on his two podcasts.

He is content to be his own unique self, to please his tribe and not others just for the sake of it, to be less than perfect and to provide epic value to create raving fans who are dying to work with you.

He’s the `cool guy’ on the web. You and I have a lot to learn from him, so let’s get cracking.

Click on the play button at the top or download this in iTunes or Stitcher Radio (and don’t forget to leave a review!).

Listen to this podcast interview with Johnny B Truant to learn:

  • How to create an original internet marketing strategy that generates 5 figures a month by being yourself
  • How to build your own loyal tribe of raving fans who are dying to work with you
  • Why it’s OK to change and adapt your business model over time
  • How to self publish your book on Kindle and use this to drive more traffic and subscribers
  • The benefits of having your own podcast show to build an audience

Even better pick up my completely free book on `How to Start a Podcast that Matters’ at suitcaseentrepreneur.com/free by leaving a short review on my podcast.

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Improvements to my podcast

Can you believe this is the 36th episode of the Suitcase Entrepreneur Podcast? So I’d like to tell you about a few updates and improvements!

  • You can easily find all previous episodes on the New Suitcase Entrepreneur Podcast page dedicated to making it easy for you to listen and learn.
  • There’s a new intro I’m trialling with a sexy man’s voice (thanks Matthew), and I’ll be announcing episode numbers from now on too so you can keep track.
  • I’m using PowerPress plugin to allow you to easily listen or download the podcast from now on.

In the comments below, I’d like to know what you learned from Johnny that you can apply to your own online endeavours.

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