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[TSE 41] How Clay Collins Is Changing the Face of Online Marketing and Software Forever

By Natalie Sisson ·

Heads up: this post is from 2013. The ideas hold up, but some tools, prices and links will have moved on since. For Natalie’s current work, head to NatalieSisson.com.

[TSE 41] How Clay Collins Is Changing the Face of Online Marketing and Software Forever

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There is one man who I respect more than anyone else in the online marketing world and his name is Clay Collins, founder of LeadBrite.

When I first came across him around 2 years ago, I was most drawn to his ridiculous enthusiasm and love of marketing psychology, coupled with his non-spammy strategies and tactics that actually worked.

Since then I’ve seen him morph from one of the most talented 7 figure product launch experts, into making superior software that helps you and I build audiences.

Clay Collins the master of online marketing

Clay first came into my world when I attended a webinar he was running promoting his Marketing Program. I was so impressed that I joined up, even though at the time it was a substantial monthly investment for me.

I recall being somewhat astounded as Tracy, his all-round superstar co-founder, called out a long list of names of people who were joining live, and I honestly thought it was some sleazy sales tactic, until they called my name out, too.

I knew it was for real and quickly did the math as to how much revenue they had just created in less than 2 hours and simply knew I had a lot to learn from Clay.

I went on to delve into his monthly projects which covered pre-selling products before you’ve even made them, kicking-ass and converting new customers via webinars, how to set up recurring membership sites, lifetime access courses and much more.

I then hosted a webinar with Clay and made more as an affiliate in those 2 hours then I had done on all affiliate promotions I’d run the year before.

Since then I’ve gone on to buy LeadPlayer his awesome video software I highly recommend you check out in action in this video blog post. It allows you to capture email leads or create call to action buttons within your actual video which is mega useful.

Late last year I made another big investment to work one-on-one with Clay, join his mastermind and get lifetime access to his incredible new software LeadPages, which I believe is truly cutting edge, making it easier than ever to create beautiful squeeze and landing pages that really convert.

Had I had any of this software at my fingertips when I started out it would have reduced my learning time and increased my profits significantly.

I stil think this area is one that most newbies struggle with when getting started online, and for good reason. Up until now it’s been more complex then it needed to be with the need for multiple tools and some coding experience to make it happen. Clay and his team at LeadBrite are changing that, as they say:

We create simple and beautiful software and web apps that allow you to grow a large and devoted audience (and grow your list of leads). Our mission is to take the best and latest of what’s been tested and proven in marketing . . . and just do it for you.

What’s more Clay gives away a ton of great content for free every week on the Marketing Show videos and podcast, dedicated to ensuring you learn real online marketing tactics and apply them.

So as you can tell I’m a big fan. That’s why I was so excited when Clay more than agreed to come on my podcast and I know you will learn a lot in this next 30 or so minutes.

What You’ll Learn In This Suitcase Entrepreneur Podcast Interview

  • Why landing pages have changed forever and bold yellow highlights and scammy tactics will no longer work
  • The No #1 mistake that online marketers are making (hint it has to do with cause and effect)
  • Why you should not follow the most visible people online, but instead the most successful
  • The No #2 mistake online marketers make way too often
  • How you know you’re not cut out to be an entrepreneur and why people need to stop selling people the dream of entrepreneurship
  • Why Clay gave up his highly successful membership coaching programs and launching products completely
  • Why you need to eliminate everything from your business that you do not like to do or aren’t excited about

Click on the play button at the top or download this in iTunes or Stitcher Radio (and don’t forget to leave a review!).

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PS I just wanted to say a huge thanks to all my regular podcast listeners. In February alone the number of downloads is already double that of December and the number of 5 Star Reviews and feedback I’m receiving is fantastic.

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