How To Use Twitter To Get Clients And Make Real Money

Let’s get this straight once and for all –  Twitter is not a waste of time. Nowadays with so much blatant proof on major news sites, blogs and TV on how Twitter is impacting the world, there is no excuse to think that way.

In case you missed it the massive Egyptian protests were powered by YouTube, Twitter, Facebook and TwitPic, and  Twitter and Facebook helped many with the Japan Earthquake in keeping track of real time updates on how to reach your friends or family. Major events like the Emmys are crossing the line of TV and Twitter by creating a real time conversation with the at home audience and increasing viewership dramatically.

Yet something I hear all the time is:

`How does all this relate to me using Twitter as a useful tool for business?’

Let me answer by saying in so many wonderful ways! As a social media coach I’m fortunate to work with clients who are ready to embrace Twitter and learn exactly how to use this tool to build an online presence, spread their brand message, show their expertise and reach new customers and clients.

In this post I want to help you understand how to do this too, because at a local level people are creating an amazing business ecosystem through tweets. On Friday during my Social Media Bootcamp I asked my Twitter community this question:

How to find work on Twitter

I got several responses within minutes of posting it from entrepreneurs and small business owners like you and me who had tangible proof of how they are making money on Twitter. Simply by responding to calls for help, expertise and opportunities from individuals and companies, these savvy tweeters are gaining new clients, customers and freelance projects. How brilliant is that!

Twitter success stories

There are plenty of people doing it and below I share three responses to my request for real-life examples of Twitter as a business tool.

Taking Twitter To The Real World And A $1,000 Writing Contract

“I’ve been following a local consultant on Twitter for some time and wondering how I could connect with her. Recently I recognized her at a networking event from her Twitter avatar and introduced myself with “Hi! I follow you on Twitter!” She seemed pleased, asked me many questions about my business, and referred me to a new client the very next day! She even recapped our introduction on her own Twitter account. I’m very happy to be working with her and her clients on copywriting and editing projects now.” ~ Jessica Oman,Business Consulting and Writing, www.writeahead.ca

Using Mojo To Stand Out From Thousands To Land Clients

“I used to use an app called Tweetbeep to track keywords that are tweeted (it seems to have gone up in smoke now though) and when I was starting out I would track “Virtual Assistant” (my profession). I replied to a tweet that was caught by the service and she hired me straight away – the biggest reason is that I was easy to chat with, straight forward, and didn’t have 10,000 forms for her to fill out! I think a mistake that some VA’s make is asking the client/potential client to do sooooo much work up front. No entrepreneur has that time – that’s why they’re looking for a VA! Basically, she liked my mojo and how I stood out from the thousands of other VA’s on twitter…which is no small feat!” ~ Stephanie Lee, Virtual Assistant, www.scratchpadsecretaries.com

Profit From Following Your Gut Instinct And A Twitter Feed

I was scrolling through our Twitter feed one morning and noticed that one of the companies we follow mentioned a group called Lemonade Day, which quite honestly sounded delicious as it was a warm day outside. Going by my gut instinct I went on their website and found out a bit more what they do. Lemonade Day is a nonprofit that is dedicated to helping children learn entrepreneurial business skills through setting up one of the most tried and true business ventures- the lemonade stand. Since MyCorporation specializes in providing entrepreneurs and small businesses with incorporations and LLCs, this seemed tailor-made for us to work with. The once-yearly event has never been held in SoCal and I knew immediately that I wanted to bring it out to our community! We’re currently in the very early stages of working with them and look forward to celebrating Lemonade Day
next May! ~ Heather Taylor, Social Media Manager, http://mycorporation.com

More Twitter success stories

How can you get started finding real paying work on Twitter?

Here are some of the tips I share with my clients to really get them thinking. Of course it depends on what you’re after but there are a wealth of opportunities out there just waiting to be grasped.

Start by searching on Twitter

I’d suggest looking at search.twitter.com on a daily basis and typing in keywords and hastags to see what people are talking about. For example you’re a PR consultant looking to work with new clients.

  1. Type in #propportunities #prhelp #mediahelp as examples of individual terms to search on.
  2. Scroll down through the tweets brought up in your search and look for people talking about needing PR help or struggling.
  3. Reach out to them by answering their question, providing a link to a useful resource or at the very least starting a conversation.
  4. Go a step further and visit their blog or website to send them an email or message through their contact form to introduce yourself and provide further information or advice to help them.

Use Google Alerts

This simple free service works by sending you an email as frequently as you choose – as-it-happens, once a day or once per week with keywords you’re on the lookout for. It scours blogs, websites and any mentions on the internet related to what you’re interested in. For example you’re a graphic designer looking for new clients.

  1. Follow similar steps to above and put in 2-3 key search terms like `graphic design jobs’, graphic design contracts’.
  2. Take 5 minutes to read through the daily email in the morning to get a sense of what’s happening with your competitors, contracts available and what people are talking about
  3. Pick your opportunities to follow up on that make most sense to what you’re looking for and clients you want to work with. Get creative!

Got more tips or stories on how Twitter has helped you and your business and how you’ve helped others? Share them below!

  • alextoul

    Great insights. Very complementary to my article “How to find an internship” http://blog.alextoul.fr/technology/how-to-find-an-internship-kick-ass-social-media-tricks

  • http://www.businesstooligans.com/ ChaseSherman

    Excellent article, Natalie. Came across your work through the interview you recently did with Elijah Yeung.

    How would you feel about contributing to my company’s #SMMGR Magazine on a periodic basis? Unlike guest posting, we’ll utilize some of your archived blog posts (so you don’t have to write new content) and help you sell more of your products and programs at the end of your content piece? We’d earn a commission off any sales made through the newsletter, you’d get more exposure / sales / leads, and our readership will learn from you, a qualified expert. It’s a win-win-win.

    Please send me an email if this sounds of interest to you.

    Sincerely,

    Chase

  • NatalieSisson

    @alextoul

    Oh Frenchies and Kiwis complement each other so well Alex ;) I shared that article for you at the time because I know I’ve met my great interns through Twitter and social media in general.

  • NatalieSisson

    @alextoul

    Oh Frenchies and Kiwis complement each other so well Alex ;) I shared that article for you at the time because I know I’ve met my great interns through Twitter and social media in general.

  • NatalieSisson

    @ChaseSherman Hey Chase just took a good look over your website and see you’re providing some great social media services in the LA area. I’d be happy to talk. Do you want to drop me a line through http://womanzworld.com/get-in-touch/ with your ideas and we can get started

  • TaiGoodwin

    Fantastic – practical and profitable. Twitter is great for data mining and opportunity mining if you are willing to find the right tool, the right people and create conversation.

  • NatalieSisson

    @TaiGoodwin so agree. That’s why I like sharing case studies of real people making it work for them. Not sure why it’s a mystery to so many people. It’s common sense but takes time, effort and creativity

  • PointA_PointB

    Very interesting, Natalie. Twitter has definitely changed my business and my life – but I can’t say that I have gotten clients from it yet. I met you on Twitter, which was fantastic. I have met alliance partners and made friends all over the world. Love Twitter.

  • NatalieSisson

    @PointA_PointB Hi Catherine, great to have you here, that was indeed a fantastic meeting and of course we did the teleseminar together which you could probably run again with a dedicated product or program to offer as a result and gain work from. Perhaps you also don’t seek to get direct work out of Twitter but use itbuild relationships which is a solid path. I’d experiment with bringing people to different landing pages on your website too or specific ways to work with you.

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  • http://www.slymarketing.com jens

    Hey Natalie,

    I use search a lot, in order to find conversations that I can join. I never try to sell, I try to add value to the conversation before I start to get personal. I have also tried Google Alerts, but I haven’t found anything as helpful as with Twitter search.

    Jens

  • NatalieSisson

    @jens and that’s why you’re a shining example of using social media in the right way. Search out the right people you want to have the conversation with first

  • http://martinairing.com/blog MartinaIring

    By monitoring Twitter for keywords, I have gotten new clients, and made great connections that could lead to future work. Definitely a strategy I would recommend!

  • AnnieAndreHacks

    Natalie,

    So simple, why didn’t i think of that. I’m going to give it a go and let you know what pans out. One question though. Does it matter if i include the hash tags ie is “#prhelp” the same as “prhelp” or “pr help”

  • NatalieSisson

    @MartinaIring that’s great to hear Martina. Do you want to give a more specific example?

  • NatalieSisson

    @AnnieAndreHacks it does help to us hashtags because even though on search twitter it will look for those keywords, it’s easier to find hashtags.

  • RodneyWashington

    Excellent tips Natalie, I found the services search.twitter.com and google alerts especially useful. Actually I’ve used google alerts for years, just not in such a focused way. I’ll have to check out tweetbeep. So many cool resources. I guess the key to making them work is being clear on what type of work you’re looking for and being patient until you figure out a system that works for you. I do have a question. Are there any business coaches out that have used these tools to find clients?

  • http://www.henleyco.wordpress.com Nicole

    Thanks for the great tips! Enjoyed the read!

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