Unless you’ve been sleeping, then you can’t have missed the countless articles and predictions on why Social Media is going to be so powerful in 2012, and why brands and small businesses should be jumping on Facebook, Google Plus, Twitter and YouTube.
But they’re also saying that this year is the year in which we will start being more strategic and more selective in our efforts.
We will finally stop throwing stuff at the wall and hoping it sticks (as in we will cease trying to be everywhere and anywhere) and go where our customers are.
I totally agree.
While it can seem enticing to be on every single social network to ensure you’re not missing out, there’s really no need if your potential target market hasn’t got a profile on it, let alone even heard of it.
Once you’ve figured out where they are, then you need to make sure you’re speaking their language. I think people are finally starting to `get it’ it when it comes to social media etiquette and how you should position yourself online.
For those who could still do with a hand then I’m pleased to say I’ve created a short and sweet three page guide that you can download just by sharing a tweet or posting a Facebook update (you just need to login).
Yes please give me my free guide to the DOs and DON’Ts of Social Media Etiquette!
If you like the excellent design of this guide then please give a special shout out to @janetbrent on Twitter and head on over to her website byjanet.net to discuss your web design, print or social media needs. I highly recommend her!