Unless you’ve been sleeping, then you can’t have missed the countless articles and predictions on why Social Media is going to be so powerful in 2012, and why brands and small businesses should be jumping on Facebook, Google Plus, Twitter and YouTube.

But they’re also saying that this year is the year in which we will start being more strategic and more selective in our efforts.

We will finally stop throwing stuff at the wall and hoping it sticks (as in we will cease trying to be everywhere and anywhere) and go where our customers are.

I totally agree.

While it can seem enticing to be on every single social network to ensure you’re not missing out, there’s really no need if your potential target market hasn’t got a profile on it, let alone even heard of it.

Once you’ve figured out where they are (don’t know how? Keep reading down below) then you need to make sure you’re speaking their language. I think people are finally starting to `get it’ it when it comes to social media etiquette and how you should position yourself online.

For those who could still do with a hand then I’m pleased to say I’ve created a short and sweet three page guide that you can download just by sharing a tweet or posting a Facebook update (you just need to login).

DOs and DO NOTs of Social Media logo large

Yes please give me my free guide to the DOs and DON’Ts of Social Media Etiquette!

 

If you like the excellent design of this guide then please give a special shout out to @janetbrent on Twitter and head on over to her website byjanet.net to discuss your web design, print or social media needs. I highly recommend her! 

Once you’ve found where your customers are hanging out online and speaking their language, then it seems you come up against your toughest challenge yet.

When I ran a poll on my Facebook page a while back I had just under 60 responses in a short space of time.

I asked What is your biggest challenge when it comes to using social media for business?

The results?

What is your biggest social media challenge
It was clear to me from, not only this poll, but numerous conversations I’ve had with entrepreneurs and emails I received, that keeping up with it all was the biggest challenge you faced.

Aside from being overwhelmed at what to do and when, you weren’t even sure of how to put that into some sort of weekly plan that you could stick to. One that showed you the return on investment for your time spent online, so that you can actually see the results of all your hard work.

So I developed Sculpted Social Media

This 6 week program contains 6 step by step workouts and one personal trainer – me.  It’s designed to help you redefine yourself online using social media.

It starts again this Sunday, January 22nd.

What better way to start your new year off then finally putting social media to work for you, not working against you!

My online program focuses on providing you with one workout a week that takes you through from beginner to advanced (and you can choose which level you’re at by selecting which videos to watch).

The social media platforms I cover are the key powerhouse tools for business – Facebook, Twitter, LinkedIn and YouTube – and I show you how to find your target market online and drive new leads and referrals and much more.

Unlike many other programs I’ve seen, there is a whole workout dedicated to how to measure and track your Return on Investment (ROI) and the tools to help you to do that.

Plus I have developed three bonus templates that include a Weekly Workout Schedule Checklist, a Goal and Tracking spreadsheet, and a Social Media Strategy plan. All of these are customizeable to suit your needs.

Each weekly workout has up to four short and value-packed videos that takes you through how to setup, optimize and build your presence on each of the social media sites, through to making them work for your business.

They are all shorter than 30 minutes so you can consume the content and then implement straight away to see results. You also get the presentation notes for each of these videos too as PDFs.

Plus you get me checking in on you weekly and asking about your progress and answering any questions you may have.

To check out the full details of what it covers head to:
 http://sculptedsocialmedia.com

Why should you work with me? Well check out what my Social Media Club members have to say about my coaching and value.