[TSE 87] How to Turn your Aha moment into a Multi-Million Dollar Business with Kim Overton

https://media.blubrry.com/suitcaseentrepreneur/traffic.libsyn.com/tse/Ep8720Kim20Overton.mp3

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I’ve heard a lot of great startup stories, but this one may just take the cake.

Kim Overton was working as a personal trainer when she discovered her hidden business potential. After using her bra as a holding place for her keys, she came to the realization that there must be a better way. That evening she went home and created the first ever SPIbelt – Small Personal Item belt.

Back in the gym, Kim’s SPIbelt caught the attention of fellow gym goers and the idea stuck.

Fast forward a few successful years and Kim has branched out globally. She has even expanded her line to include a few more complementary products.

Spanning from North America and Europe to as far as Asia, Australia and New Zealand, SPIbelt has a loyal consumer base. While it’s pretty clear that she made the right decision leaving her job as a personal trainer, I think her attitude about it all is what really resonates with me:

“Attitude has always been, what’s the worst that could happen? You never know until you try.” – Kim Overton

Interested in hearing the rest of her story? Just click on the play button at the top or download this in iTunes or on Stitcher Radio (and do not forget to leave a review as these help others to find and enjoy my podcast).

What you’ll learn in this podcast:

• Kim’s humble beginnings and how one simple idea catapulted her into the spotlight of national news broadcasts
• How she connected with her customer and used their feedback to create the best product possible
• Reevaluating her business model, she made this game changing decision (and you may want to, too!)
• Which social media tools and tactics work best for creating consumer engagement and feedback
• Steps she took to legitimize and protect her business idea – a beneficial tip to all you inventors out there!
• How to make time for your personal passions while running a growing brand
• Kim’s passion project that will be launching this Fall

Share this on social media in one click

From her home to global distribution, learn how @KimOverton turned SPIbelt into a million dollar business:https://suitcaseentrepreneur.com/87

Key resources related to this podcast:

• SPIbelt
• Listen to Gideon Shalwick’s How to Build a 7-Figure Business podcast

Now, I want to hear from you. Kim found that connecting with her customers helped created a better product. How do you connect with your customer? Share your thoughts in the comment section below!

Instagrams from Freedom Fighters listening in – yes that’s YOU

In my podcast I’m asking you to tag me on Instagram (also works on Twitter) on @nataliesisson with a picture of where you’re listening to me in the world. Then I can feature you here and share the love.

Here’s the first one from last week: Peter Simoons from Holland listens in while out walking.