[TSE 88] Accelerate Your Business by Creating a Podcast with Ben Krueger

Posted on / by Natalie Sisson / in Podcast / 15 comments

Ben - QuotablePodcasts have seen explosive growth in the last 6-12 months.  I’m a huge fan of podcasts and think they’re great – obviously, as I love hosting my own!

Each week, I receive several emails asking about the power of podcasting, what they should be about and how often they should be recorded. Since there are so many great ways to accelerate your business by creating a podcast, I asked Ben Krueger from AuthorityEngine to weigh in on the topic.

Ben, like so many other entrepreneurs I know, began his business because he wanted to stop being a cog in the corporate machine. He began listening to the Lifestyle Business Podcast – now known as The Tropical MBA Podcast – which helped fuel is entrepreneurial fire.

When the creators of the Tropical MBA Podcast offered him a chance to work in the Philippines, he jumped on it and never looked back.

It was during his time there that he discovered what a pain in the butt podcast editing was for so many people and seized the opportunity to make a mark for himself.

Focusing on using podcasts as a business tool, he honed his talents by connecting with potential customers to find out what exactly they had issues with so he could design a product that offered value.

Now just over a year later, Ben runs a successful podcasting business while traveling the world and hosts his own show.

Ready to learn how he turned this opportunity into a successful business? Even if you’re not intending on podcasting, you’ll still learn a ton from this interview.

Just click on the play button at the top or download this in iTunes or on Stitcher Radio (and do not forget to leave a review as these help others to find and enjoy my podcast).

What you’ll learn in this podcast:

  • How Ben escaped a dreadful 9-5 and jumped on the opportunity of a lifetime
  • The process Ben went through to discover his niche
  • The best ways to build your client base and what it takes to keep attracting ideal clients
  • A couple of Ben’s biggest (and most actionable) Podcasting Tips that will totally resonate with you
  • What makes the difference between a mediocre podcast and one that totally shines
  • The Must-Haves that all podcasts should contain – creativity required!
  • A few trends worth watching out for with the future of podcasting

Interested in starting a podcast? Pick up my completely free guide on ‘How to Start a Podcast that Matters’ at suitcaseentrepreneur.com/free by leaving a short review on my podcast.

Share this on social media in one click


Want to create a successful podcast? @BenWKrueger shares his actionable podcasting tips!https://traffic.libsyn.com/tse/Ep8820Ben20Krueger.mp3

Key resources related to this podcast:

Now I want to hear from you! Tell me; what has been the biggest roadblock for you when starting (or thinking of starting) your own podcast? Share your answers in the comment section below.

Come join me in Dallas Podcast Lover

Podcasters Movement I'm speaking at.jpgI’m thrilled to be heading up a panel of top class female podcasters at this first ever National Podcast Movement, by podcasters for podcasters.

It’s taking place in Dallas Texas on August 16-17 so come and join me – I would love to meet you in person.

You can get tickets right here or by clicking on the image.

Instagrams from Freedom Fighters listening in – yes that’s YOU

In my podcast I’m asking you to tag me on Instagram (also works on Twitter) on @nataliesisson with a picture of where you’re listening to me in the world. Then I can feature you here and share the love.

 Where did you listen to this episode? Tag @nataliesisson on Instagram!