[TSE 71] Embrace Your Style and Get a Personal Brand Makeover with Sarah Ancalmo

https://media.blubrry.com/suitcaseentrepreneur/traffic.libsyn.com/tse/Ep71_Sarah_Ancalmo.mp3

Podcast: Play in new window | Download

Subscribe: RSS

Every feel like there’s a disconnect between who you are and what your brand says about you? I think personal branding is one of THE most important areas you can work on – regardless of your business.

Because unlike businesses you may start, sell or shutdown, your personal brand will stay with you forever. So you may as well work on getting it right and representing your true sense of self.

And if you’re looking to align your personal brand and your current business(es), then you’re looking for Sarah Ancalmo, expert of styling and branding over at Public Persona.

During my book tour this year, I noticed that my personal style no longer matched up with the person I really was and the professionalism and ‘big girl panties’ I now wore in my business.  Living out of a suitcase can do that to you, but I also knew that I wanted to invest in myself and my look, and that’s when I found the lovely Sarah.

While people don’t typically think to hire a stylist because it doesn’t seem immediately relevant to creating more revenue, there is so much more to understand.

Not only does Sarah revamp your closet, but she revamps your mindset about your brand, your business, and how you present yourself to the world. What’s more, she’s taken a traditionally offline business and melded it with an online model that she’s seen bring her great success and a much wider reach.

Dive in to this podcast episode to learn how you can start transforming your style and ultimately the brand of your business right away.

Here is what you will learn in this podcast:

• How her lack of confidence led her to building her personal brand

• Which key insight moved her to starting her own business that you might have experienced

• Her process for identifying her ideal client and how that helped her create services that served their needs

• How working with Sarah made an impact on my business with branding

• The importance of understanding your style and how that knowledge conveys your message to the world with greater clarity

• Four questions to ask yourself to start discovering your style

• Three things you can do today to improve your image and mindset with a mini makeover

• How Sarah has continued to build her business online even though her business is traditionally offline

Click on the play button at the top or download this in iTunes or on Stitcher Radio (and do not forget to leave a review as we might feature yours in the next show!).

Even better pick up my completely free book on `How to Start a Podcast that Matters’ at suitcaseentrepreneur.com/free by leaving a short review on my podcast.

Share this on social media in one click

What do you want people to know about you? Be aware of the message that you’re sending. @publicpersona https://bit.ly/1lqKIP3

Connect with Sarah and Natalie

Twitter: @publicpersona

Say hi to Natalie on @suitcasepreneur

Facebook:

Public Persona 

Suitcase Entrepreneur

Key sites mentioned in this podcast:

• Public Persona
• Sarah Ancalmo

Liked this session? Please let me and Sarah know!

If you enjoyed this episode and have 3 seconds, please let me and Sarah know on Twitter by clicking on the link below:

Click here to let us know you enjoyed it on Twitter!

Leave me a voicemail!

Every once and a while, I’ll be recording podcast episodes based on precisely you want to know, so if you have any questions that you’d like potentially answered on the show, feel free to leave me a voicemail on my Speakpipe page! 

Love listening to podcasts? Then try listening to audio books, too!

I know a lot of you listen to my podcast on the move and enjoy the fact that you can listen and learn from anywhere. Well why not do the same with books you haven’t had a chance to pick up or read yet? Listening to audio books is an ideal way to enjoy your favorite books on the move and get to listen to the author read it in the way it’s meant to be read!

That’s why I’m thrilled to announce my new podcast sponsor Audiobooks who have over 40,000 audio books including best sellers, new releases, and classic favorites for you to choose from. You can simply download audiobooks to your Apple or Android device for offline listening or stream them instantly.

What’s more if you sign up at Audiobooks.com/suitcase you’ll get your first book free!