![[TSE 52] How to Build an Unrivaled Brand in an Overcrowded Online Space with Liz DiAlto](/wp-content/uploads/2013/06/Liz-DiAlto-Feature-Photo-.jpg)
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Liz DiAlto, quite simply put, is a fitness bombshell whose core strategy is being herself online.
This strategy, plus her total willingness to take more than one risk, put her on the fast track to differentiating herself in the overcrowded online space of fitness blogging.
It also got her big time media mentions and features in magazines like Marie Claire, Self, and Shape.
After getting burned out in her corporate job, Liz took a humbling 60% pay cut as a personal trainer and ponied up to invest in programs like Marie Forleo’s Mastermind to create an unrivaled online presence and thriving business.
A total believer in just starting before everything is perfect and making fitness fun, she produced awesome videos like this one on Booty Shakin’ and programs like Tighter in 10 Days that women love cos it actually gets results.
In this podcast, we chat about everything from staying fit in the simplest ways possible to product launches and all the way back to the power of quitting and the magic in experimentation.
Here is what you will learn in this podcast:
- How she repurposed one of her accidentally popular blog posts into her flagship program
- One question that was asked to her that changed her entire business mindset
- What sets her apart from the rest of the people in the competitive online fitness niche
- How she shifted her business from offline clients to online clients
- Why willpower isn’t sustainable or necessary with keeping healthy
- 4 top tips to keep healthy and fit while you’re on the move and busy
- How to up your energy and getting away from time sucking activities
Click on the play button at the top or download this in iTunes or on Stitcher Radio (and do not forget to leave a review as we might feature yours in the next show!).
Even better pick up my completely free book on `How to Start a podcast that matters’ at suitcaseentrepreneur.com/free by leaving a short review on my podcast.
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Connect with Liz DiAlto and Natalie
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Then, in the comments below, tell me one way that you stay fit and healthy on the go.