[TSE 134] Facing Your Fear of Freedom and Accepting Tension with Seth Godin

Posted on /by Natalie Sisson/ in Podcast / 166 comments

134 - Seth QuoteI am incredibly honored and excited to introduce this podcast guest. In fact, this guest is someone who has greatly influenced my work and someone who I admire in both business and philosophy.

Seth Godin is an incredibly influential blogger, best selling author of 18 books, and fellow lover of freedom.

If you have never heard of him then you have surely been living under a rock, but let me enlighten you. Seth is an author, entrepreneur, marketer and public speaker.

He believes in respectful marketing and honest work that creates its own buzz because its so remarkable, and holds himself to that same high standard.

Having just released his latest book What To Do When It’s Your Turn, he has decided to let buzz be his only marketing tool. When you purchase 1 book, you will get shipped 3, for example. The idea is that if the book is so incredible, you will want to share it with friends or family.

its-your-turn-seth-godinAnd now you can WIN your own copy. Tell us what your idea of freedom is in the comments below, and what you would be willing to do to achieve it, and I’ll choose one person to get a copy of his new book!

As you know, I refer to you as my Freedom Fighters – followers who are seeking out their own freedom plan and choosing to live a life based around it. As it turns out, Seth believes you to be more like Freedom Dancers.

Listen to the Audio

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What you’ll learn in this podcast:

  • The work Seth believes in and how it’s led to 18 best sellers
  • His thoughts on the fear of freedom
  • The conflict between responsibility and people’s idea of freedom and how it influences behavior
  • The unusual way Seth is selling and marketing his new book and why it’s such a phenomenal idea
  • The one key outcome he would like people to get out of his latest book and how it differs from Linchpin
  • How he transitioned from writing that publishers wanted to publish to having the freedom to write what he wanted
  • The 3 most important thing he does to accomplish his goals every day
  • The 3 things he outsources that others wouldn’t think about

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According to Seth Godin”People are either thirsty, or they are not.” Which are you?

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  • Gabriela Neirotti

    Awesome episode! Great tips, it felted like it was meant for me. I’m So afraid to mess things up that I end up not doing anything! I’m Recommending it to everyone I know!

    • Oh you rock Gabriela and so glad it resonated with you. Seth has that ability to really speak the truth when you need to hear it

  • Gabriela Neirotti

    Awesome episode! Great tips, it felted like it was meant for me. I’m So afraid to mess things up that I end up not doing anything! I’m Recommending it to everyone I know!

    • Oh you rock Gabriela and so glad it resonated with you. Seth has that ability to really speak the truth when you need to hear it

  • I love this and it really was right on time for me today! I’m going to take the leap – stop waiting and wishing, and start doing. Thanks!

  • I love this and it really was right on time for me today! I appreciated his advice on starting and facing the unknown in order to learn and grow. And his book distribution method is genius. Thanks for such a great interview!

  • Vanessa Anstee

    How thirsty are you? Do you play defence? Freedom dancers – dancing with your own freedom. <3 Great job two inspiring souls co-creating magic.

  • Vanessa Anstee

    How thirsty are you? Do you play defence? Freedom dancers – dancing with your own freedom. <3 Great job two inspiring souls co-creating magic.

  • Ingrid Arboine

    Natalie, great interview. I am writing a book called The Corporate Culture Detox about the changing nature of work etc.. so I really appreciated his comments on responsibility. So interesting. Also I like the sideways distribution Idea. Very cool interview!

  • Ingrid Arboine

    Natalie, great interview. I am writing a book called The Corporate Culture Detox about the changing nature of work etc.. so I really appreciated his comments on responsibility. So interesting. Also I like the sideways distribution Idea. Very cool interview!

  • We need that in the world! Love you both. So inspiring! Thank you for sharing. 😉

  • Freedom dancers (and fighters): we need that in the world! Love you both. So inspiring! Thank you for sharing. 😉 My idea of freedom is being in the moment, everyday single day, And I’m going to achieve this by working hard on myself and my business (doing the almost for three years now) and never, never, never give up!! I am that thirsty! No choices left. It is now in my blood and in my soul. 😉

  • Nina Andrijanic

    So happy for you Natalie!! Amazing interview as always. I love Seth’s take on fear. There is so much talk online about how to be fearless, which is an unrealistic notion that causes even more suffering for people. Seth’s take on fear is, that it is an indications that he is on a right path. Instead of focusing on being fearless, focus on being courageous. Those are two different concepts. Being fearless is a passive act and being courageous is an active process.

  • Nina Andrijanic

    So happy for you Natalie!! Amazing interview as always. I love Seth’s take on fear. There is so much talk online about how to be fearless, which is an unrealistic notion that causes even more suffering for people. Seth’s take on fear is, that it is an indications that he is on a right path. Instead of focusing on being fearless, focus on being courageous. Those are two different concepts. Being fearless is a passive act and being courageous is an active process.

    For me freedom means doing what I love. A few days ago, I had dinner with my BFF and she said that there is such calmness to me now. Now that I am building my business and doing what I love, serving people and making a difference. She said that I used to be so stressed and restless. Freedom means telling your truth and not being afraid of being judged. It has been a long journey, but I am so happy to have come this far.

  • This was an incredible interview. Thank you both for the inspiration! My idea of freedom is to continue serving my clients (I help solopreneurs personalize their brand voice) in a way that allows me to be location independent & able to invest in my home community. I’m happy to stay close to home as long as I can travel throughout the year. What am I willing to do to achieve it? Seth said some great things about confronting fear, moving forward, and allowing the tension to build in order to incite real change. That’s exactly where I am right now and it is uncomfortable and very exciting.

    • Being uncomfortable is a place we need to be in more often I believe as that is when real changes happens to be honest. Congrats on being there right now Helen

      • Thanks Natalie!
        It’s an exciting discomfort. I’m sure you can relate. Big things are happening with you as well. Congrats on being there.
        xoxo

  • This was an incredible interview. Thank you both for the inspiration! My idea of freedom is to continue serving my clients (I help solopreneurs personalize their brand voice) in a way that allows me to be location independent & able to invest in my home community. I’m happy to stay close to home as long as I can travel throughout the year. What am I willing to do to achieve it? Seth said some great things about confronting fear, moving forward, and allowing the tension to build in order to incite real change. That’s exactly where I am right now and it is uncomfortable and very exciting.

    • Being uncomfortable is a place we need to be in more often I believe as that is when real changes happens to be honest. Congrats on being there right now Helen

      • Thanks Natalie!
        It’s an exciting discomfort. I’m sure you can relate. Big things are happening with you as well. Congrats on being there.
        xoxo

  • Katie Milton

    Natalie, great interview with Seth! Congratulations! One of the things he said that I found the most fascinating is that he outsources all his meetings. I wonder how he decides which meetings are worth outsourcing and which ones are not. I mean, he met with you and the non profit he referred to during the episode. Hm? Any guesses? I’d love to know because then I can decide if it’s something that would help my productivity too! And I totally dream of the day that I can afford to outsource my finances! Brilliant! Looking forward to more good content. Cheers!

    • Great point. I reminded him of someone who’d treated him well in his first job and acted like a mentor (or at least my name did) so that was a big part of him saying yes to meeting him plus I approached it well and made it super easy by going to him on his time schedule (it is Seth after all). But I think he has a knack after all these years for knowing who to watch for, and give energy too. You will find that as well if you tune into the real purpose of the meeting and what each party will get out of it

  • Katie Milton

    Natalie, great interview with Seth! Congratulations! One of the things he said that I found the most fascinating is that he outsources all his meetings. I wonder how he decides which meetings are worth outsourcing and which ones are not. I mean, he met with you and the non profit he referred to during the episode. Hm? Any guesses? I’d love to know because then I can decide if it’s something that would help my productivity too! And I totally dream of the day that I can afford to outsource my finances! Brilliant! Looking forward to more good content. Cheers!

    • Great point. I reminded him of someone who’d treated him well in his first job and acted like a mentor (or at least my name did) so that was a big part of him saying yes to meeting him plus I approached it well and made it super easy by going to him on his time schedule (it is Seth after all). But I think he has a knack after all these years for knowing who to watch for, and give energy too. You will find that as well if you tune into the real purpose of the meeting and what each party will get out of it

  • Donnet B

    Loved this podcast Natalie! Seth Godin sparks thought and self-reflection every time. I definitely had to replay a few points and pause to allow some things to resonate with me. I’m buzzing. Thank you!!

    • Love that you were pausing to reflect and take it in. That means a lot to me (and Seth)

  • Donnet B

    Loved this podcast Natalie! Seth Godin sparks thought and self-reflection every time. I definitely had to replay a few points and pause to allow some things to resonate with me. I’m buzzing. Thank you!!

    • Love that you were pausing to reflect and take it in. That means a lot to me (and Seth)

  • Fiona Hall

    Freedom to me is being able to choose how to spend my time doing things I love. Love Seth Godin – I have read all his books.

    • Absolutely love that definition

      • Fiona Hall

        Thanks for asking the question. Great to stop and think about these things and then ask “where do I have that freedom of choice in my life right now? ” 🙂

  • Fiona Hall

    Freedom to me is being able to choose how to spend my time doing things I love. Love Seth Godin – I have read all his books.

    • Absolutely love that definition

      • Fiona Hall

        Thanks for asking the question. Great to stop and think about these things and then ask “where do I have that freedom of choice in my life right now? ” 🙂

  • anamanao

    Love Seth! Thank so much for this Natalie!

  • anamanao

    Love Seth! Thank so much for this Natalie!

  • anamanao

    Be present and let the tension build. Brilliant.

  • anamanao

    Be present and let the tension build. Brilliant.

  • Awesome interview! Love his take on dealing with fear, and his thoughts on freedom (you know I’m all about freedom). Seth is one smart dude–highly recommend all of his books.

    • Yeah I had to get him talking about our fave topic and one that defines this whole podcast, business and my life!

  • Awesome interview! Love his take on dealing with fear, and his thoughts on freedom (you know I’m all about freedom). Seth is one smart dude–highly recommend all of his books.

    • Yeah I had to get him talking about our fave topic and one that defines this whole podcast, business and my life!

  • When I was a teenager, I handprinted a t-shirt which said “Legalise Freedom!” One of my teachers sneered at me, “You don’t know what freedom means!”

    40 years later I think I have discovered that freedom is about finding myself. It’s about revealing who I really am, my drives, my desires, my real ambitions, my talents. Why has it taken so long? Because I took on board what I “should” do in life, and how I “should” live my life. It seemed so safe to steer through life with these rules, but eventually I hit some hard walls. Those walls are telling you that you are not being yourself. What I have told myself is that I am willing to let go of my attachments to low energy, depression, anxiety and all the other signs that I am not living my life as a free person. So what I would say to you is, be brave and be yourself, that is your contribution to the world! By seeking your freedom you become an inspiration to others to find theirs!

    Seth says dancing with freedom is scary…yes, it is! But it is so worth it! Let’s do it!

    • Oh I adore this and I love that t-shirt. You’ve sparked something in me now that I might have to follow up on! Gerald this is so insightful and with your permission I’d love to share this in a blog post on my Right2Freedom blog or email as that next stage of my journey begins…what say you?

      • Kia ora Natalie! Please feel free to share! All there very best wishes as we journey together.

  • When I was a teenager, I handprinted a t-shirt which said “Legalise Freedom!” One of my teachers sneered at me, “You don’t know what freedom means!”

    40 years later I think I have discovered that freedom is about finding myself. It’s about revealing who I really am, my drives, my desires, my real ambitions, my talents. Why has it taken so long? Because I took on board what I “should” do in life, and how I “should” live my life. It seemed so safe to steer through life with these rules, but eventually I hit some hard walls. Those walls are telling you that you are not being yourself. What I have told myself is that I am willing to let go of my attachments to low energy, depression, anxiety and all the other signs that I am not living my life as a free person. So what I would say to you is, be brave and be yourself, that is your contribution to the world! By seeking your freedom you become an inspiration to others to find theirs!

    Seth says dancing with freedom is scary…yes, it is! But it is so worth it! Let’s do it!

    • Oh I adore this and I love that t-shirt. You’ve sparked something in me now that I might have to follow up on! Gerald this is so insightful and with your permission I’d love to share this in a blog post on my Right2Freedom blog or email as that next stage of my journey begins…what say you?

      • Kia ora Natalie! Please feel free to share! All there very best wishes as we journey together.

  • nazima

    Thank you so much, Natalie. I’ve had a crush on Seth’s intellect since the day I discovered him. So much to think about – just from listening to this episode. On fire!

  • nazima

    Thank you so much, Natalie. I’ve had a crush on Seth’s intellect since the day I discovered him. So much to think about – just from listening to this episode. On fire!

  • Patrick Yandell

    Great Interview Natalie! Seth Godin has become one of my favorites overnight. I found The Icarus Deception and it truly resonated with me and my inner battles to express my Art. I appreciate your interview with Seth and look forward to more episodes with Seth in the future.
    I ordered 1 (2) copy of Seth’s NEW book and can not wait for it to get here. I love the concept of horizontal publishing / marketing and have several people in mind to share this book with. Thanks again and keep up the great work!

    • Thank you for honoring his wisdom by supporting his book. And he has the power to resonate with people on so many levels – it’s a true gift for sure.

  • Patrick Yandell

    Great Interview Natalie! Seth Godin has become one of my favorites overnight. I found The Icarus Deception and it truly resonated with me and my inner battles to express my Art. I appreciate your interview with Seth and look forward to more episodes with Seth in the future.
    I ordered 1 (2) copy of Seth’s NEW book and can not wait for it to get here. I love the concept of horizontal publishing / marketing and have several people in mind to share this book with. Thanks again and keep up the great work!

    • Thank you for honoring his wisdom by supporting his book. And he has the power to resonate with people on so many levels – it’s a true gift for sure.

  • I believe freedom is the yardstick to the quality of work you do and endeavours you have. And yes, footing out of the comfort zone and breaking through the barriers signifies freedom. You will never be able to identify your abilities if you have never stepped out of the possibilities. Once you go for the impossible, the spectrum you will travel will be spell binding. I am already stepping out of the conservative barrier and seeing the potentials I can reach. I spent 3 and half months away from home in an orphanage with these beautiful young and talented children only to realise they have a better understanding of ‘Freedom’. Sometimes we would fetch water together for the thatched school and sometimes we would cook in kilns. What I achieved in these months was the true essence of freedom.
    Sir Seth’s interview is not only inspiring but a reflection of struggle most of us are going through or have gone through at one point of time. So, thank you Natalie for bringing the groove on. Thoroughly enjoyed listening to it 7 times yesterday. And today I listened with my team mates again over some cookies and coffee so it was a fruitful session.

    • Sir Seth – I think he’ll snort at that one (but in a good happy way). I bet you learned a lot on your adventure and work – great work- that you’re undertaking. I often find those who have so little appreciate so much.

  • I believe freedom is the yardstick to the quality of work you do and endeavours you have. And yes, footing out of the comfort zone and breaking through the barriers signifies freedom. You will never be able to identify your abilities if you have never stepped out of the possibilities. Once you go for the impossible, the spectrum you will travel will be spell binding. I am already stepping out of the conservative barrier and seeing the potentials I can reach. I spent 3 and half months away from home in an orphanage with these beautiful young and talented children only to realise they have a better understanding of ‘Freedom’. Sometimes we would fetch water together for the thatched school and sometimes we would cook in kilns. What I achieved in these months was the true essence of freedom.
    Sir Seth’s interview is not only inspiring but a reflection of struggle most of us are going through or have gone through at one point of time. So, thank you Natalie for bringing the groove on. Thoroughly enjoyed listening to it 7 times yesterday. And today I listened with my team mates again over some cookies and coffee so it was a fruitful session.

    • Sir Seth – I think he’ll snort at that one (but in a good happy way). I bet you learned a lot on your adventure and work – great work- that you’re undertaking. I often find those who have so little appreciate so much.

  • JustinHarmon

    Great show Natalie! Been awhile since I stopped by. Loved it 🙂

  • JustinHarmon

    Great show Natalie! Been awhile since I stopped by. Loved it 🙂

  • Have Seths Book shipped by Book Depository Its Free worldwide

  • Have Seths Book shipped by Book Depository Its Free worldwide

  • Great Interview always so much to learn, it pays to download and play it over and over

  • Great Interview always so much to learn, it pays to download and play it over and over

  • How I wish this was transcribed! I love Seth’s wisdom. To me, freedom is the ability to design your day however you want to and that is best when lived with passion. How would I spend mine? Barefoot water skiing, of course! Followed by writing and working with families with deaf kids.

    • Great idea I might just get this one transcribed for sure! And barefoot anything sounds great to me Karen

      • That would rock’ I’ll be first in line to read it!

  • How I wish this was transcribed! I love Seth’s wisdom. To me, freedom is the ability to design your day however you want to and that is best when lived with passion. How would I spend mine? Barefoot water skiing, of course! Followed by writing and working with families with deaf kids.

    • Great idea I might just get this one transcribed for sure! And barefoot anything sounds great to me Karen

      • That would rock’ I’ll be first in line to read it!

  • Mike Mills

    Great interview Natalie. Will listen to it many times while I wait to receive Seth’s new book. I enjoy all your podcasts.

  • Mike Mills

    Great interview Natalie. Will listen to it many times while I wait to receive Seth’s new book. I enjoy all your podcasts.

  • Kristy

    I love Seth Godin! Freedom to me is having balance in all areas of my life (emotionally, financially, spiritually, etc…) so that I am able to do what brings me joy and live life on my own terms instead of what society and family thinks I should be doing.

  • Kristy

    I love Seth Godin! Freedom to me is having balance in all areas of my life (emotionally, financially, spiritually, etc…) so that I am able to do what brings me joy and live life on my own terms instead of what society and family thinks I should be doing.

  • This is so awesome!

  • This is so awesome!

  • This was a great interview and I enjoyed listening to it. Freedom to me is doing what you love and helping people in the process. For me, that means doing work that helps people be better. I love that.

  • This was a great interview and I enjoyed listening to it. Freedom to me is doing what you love and helping people in the process. For me, that means doing work that helps people be better. I love that.

  • Annie André

    What an amazing opportunity Natalie I adore Seth. I can’t believe you just asked him and sent him your calendar. LOL YOU GOT GUTS GIRL.

    • A girl’s gotta do what a girl’s gotta do right hon?

  • Annie André

    What an amazing opportunity Natalie I adore Seth. I can’t believe you just asked him and sent him your calendar. LOL YOU GOT GUTS GIRL.

    • A girl’s gotta do what a girl’s gotta do right hon?

  • Jackie Anderson

    I have heard of Seth quite a bit and WOW! Now I see why! I had to tweet about most people being willing to give up freedom as long as they don’t have to have responsibility. Too true! Look at the many examples in history as proof! Something I’ve noticed in the corporate world is not only the unwillingness to take responsibility but the leaders who would end up doing just what we’re afraid of – firing and blaming the one that has the courage to say something is their fault rather than reward them for their honesty or at least courage to take the blame. It’s sad how backwards corporate culture can be and how slow it seems to change. Seth’s ideas are so different & novel! Inspiring!

  • Jackie Anderson

    I have heard of Seth quite a bit and WOW! Now I see why! I had to tweet about most people being willing to give up freedom as long as they don’t have to have responsibility. Too true! Look at the many examples in history as proof! Something I’ve noticed in the corporate world is not only the unwillingness to take responsibility but the leaders who would end up doing just what we’re afraid of – firing and blaming the one that has the courage to say something is their fault rather than reward them for their honesty or at least courage to take the blame. It’s sad how backwards corporate culture can be and how slow it seems to change. Seth’s ideas are so different & novel! Inspiring!

  • Jennifer Boyd

    My idea of freedom is waking up with a mission of helping the world on your terms. The JOB is not on your terms but for someone else’s sense of freedom.

  • Jennifer Boyd

    My idea of freedom is waking up with a mission of helping the world on your terms. The JOB is not on your terms but for someone else’s sense of freedom.

  • Lev Andelman

    For me freedom doesn’t necessarily means Thailand beach, millions of dollars in a bank and doing nothing. For me a state of freedom is waking up early in the morning and doing things that I am motivated from within myself – till the end of the day , and refuse to go to sleep ( like children ) because you want to do more of those things. In ideal – this freedom state provides you economical / financial independence and make other people life better.

  • Lev Andelman

    For me freedom doesn’t necessarily means Thailand beach, millions of dollars in a bank and doing nothing. For me a state of freedom is waking up early in the morning and doing things that I am motivated from within myself – till the end of the day , and refuse to go to sleep ( like children ) because I’d want to do more of those things. In ideal world – this freedom state provides me economical / financial independence and make other people life better.

  • I LOVED this episode! Thank you so much, Natalie! I listened to it twice and can listen again. Two things that resonated with me the most were: first when Seth was talking about taking responsibility. Oh so true! I realised this only a few months ago when I understood that I was refusing doing this! To take responsibility. And another thing – is about being thirsty. So true.. We decide when we actually do what we say we want to do, when we change… Thanks a million again!

    • Absolutely such a key point right? And I’m so glad you stepped up and joined the Highflyer Club as a result – what a responsible and smart move 🙂

      • Thank you, Natalie 🙂

  • I LOVED this episode! Thank you so much, Natalie! I listened to it twice and can listen again. Two things that resonated with me the most were: first when Seth was talking about taking responsibility. Oh so true! I realised this only a few months ago when I understood that I was refusing doing this! To take responsibility. And another thing – is about being thirsty. So true.. We decide when we actually do what we say we want to do, when we change… Thanks a million again!

    • Absolutely such a key point right? And I’m so glad you stepped up and joined the Highflyer Club as a result – what a responsible and smart move 🙂

      • Thank you, Natalie 🙂

  • Hi Natalie, I’ve listened to the podcast twice so far, so much great stuff there! I love having the freedom to take a nap when I feel tired, hire my best friend as my designer and boldly put myself out there as an entrepreneur. And I totally get Seth’s thing about fear of freedom, I am certainly dancing with that one myself and work with clients on feeling free to be who they are as well. I think we are all thirsty for freedom yet we fear it and seek out courageous people to be inspired by. Thank you to you and Seth for being that inspiration and having this very fruitful conversation that has sparked all sorts of ideas!

    • And thanks to you for taking bold action and doing amazing work in this world. Dance away lady

  • Hi Natalie, I’ve listened to the podcast twice so far, so much great stuff there! I love having the freedom to take a nap when I feel tired, hire my best friend as my designer and boldly put myself out there as an entrepreneur. And I totally get Seth’s thing about fear of freedom, I am certainly dancing with that one myself and work with clients on feeling free to be who they are as well. I think we are all thirsty for freedom yet we fear it and seek out courageous people to be inspired by. Thank you to you and Seth for being that inspiration and having this very fruitful conversation that has sparked all sorts of ideas!

    • And thanks to you for taking bold action and doing amazing work in this world. Dance away lady

  • Seth’s comment re: “In order to learn you have to be willing to feel stupid” made me sit back and ponder. I’ve gone back to school and started a blog which means I have felt stupid a lot! I have been frustrated and often wanted to give up….somehow just knowing that it’s because I am uncomfortable feeling stupid makes me look at it from a different perspective – I think I can handle feeling stupid…..it’s the path to learning and improving yourself! (gotta embrace tension!). Thanks for the podcast Natalie!

  • Seth’s comment re: “In order to learn you have to be willing to feel stupid” made me sit back and ponder. I’ve gone back to school and started a blog which means I have felt stupid a lot! I have been frustrated and often wanted to give up….somehow just knowing that it’s because I am uncomfortable feeling stupid makes me look at it from a different perspective – I think I can handle feeling stupid…..it’s the path to learning and improving yourself! (gotta embrace tension!). Thanks for the podcast Natalie!

  • Haydn Parry

    Love the concept of outsourcing meetings, I then think we should insource conversation that liberates people’s true creativity! The concept for freedom discussed here really strikes at the core of happiness, especially work happiness which to many people is, sadly, an oxymoron. Great work Natalie in getting the interview, fascinating!

  • Haydn Parry

    Love the concept of outsourcing meetings, I then think we should insource conversation that liberates people’s true creativity! The concept for freedom discussed here really strikes at the core of happiness, especially work happiness which to many people is, sadly, an oxymoron. Great work Natalie in getting the interview, fascinating!

  • Simone

    Really enjoyed the interview, Natalie! Seth’s focus on the necessity of
    sitting with tension is really touching a chord with me now. For many
    years I’ve vacillated between wanting freedom (and not being able to
    handle the day-job life-style for long) and yet being stuck in terms of
    moving forward. It’s felt like one step forward, three steps back; 2
    more steps forward, 3 more back, etc… Exhausting. I’ve wanted the
    freedom, but getting my ADHD brain to stay with the tension long enough
    to create and build momentum on the projects I hold dear has been my
    biggest challenge. Experiencing some major synchronicity in listening to
    Seth on this topic at the same time as I’m getting similar, pointed
    messages from other sources. Thank you!

  • Simone

    Really enjoyed the interview, Natalie! Seth’s focus on the necessity of
    sitting with tension is really touching a chord with me now. For many
    years I’ve vacillated between wanting freedom (and not being able to
    handle the day-job life-style for long) and yet being stuck in terms of
    moving forward. It’s felt like one step forward, three steps back; 2
    more steps forward, 3 more back, etc… Exhausting. I’ve wanted the
    freedom, but getting my ADHD brain to stay with the tension long enough
    to create and build momentum on the projects I hold dear has been my
    biggest challenge. Experiencing some major synchronicity in listening to
    Seth on this topic at the same time as I’m getting similar, pointed
    messages from other sources. Thank you!

  • ChrisCrafting | Christine Bern

    This was an extremely interesting episode, and oh so relevant to me! I struggle a lot with attitudes learned from my parents – that you just have to follow the rules, do what you’re told to do, and at best you can do the things you’re passionate about as a hobby; that’s just the way things are. I’m working hard on finally making a dream come true and start selling my hand-crafted jewelry, trying to not let having a currently very busy husband and a two-year-old daughter curb my time too much. It’s a struggle but I’m determined to make it work, slowly but surely.

    Freedom to me means to be able to only do projects that fulfill me, that I am passionate about. Being able to spend time with friends and loved ones, and doing activities that balance me out, like reading, listening to music, gardening. Not having to worry about paying the bills. Providing my daughter with positive experiences that will stay with her for life. Spending quality time with my husband. Being healthy. The ability to be true to and express myself without fear of recrimination of any kind. To love and support, and feel loved and supported.

  • ChrisCrafting | Christine Bern

    This was an extremely interesting episode, and oh so relevant to me! I struggle a lot with attitudes learned from my parents – that you just have to follow the rules, do what you’re told to do, and at best you can do the things you’re passionate about as a hobby; that’s just the way things are. I’m working hard on finally making a dream come true and start selling my hand-crafted jewelry, trying to not let having a currently very busy husband and a two-year-old daughter curb my time too much. It’s a struggle but I’m determined to make it work, slowly but surely.

    Freedom to me means to be able to only do projects that fulfill me, that I am passionate about. Being able to spend time with friends and loved ones, and doing activities that balance me out, like reading, listening to music, gardening. Not having to worry about paying the bills. Providing my daughter with positive experiences that will stay with her for life. Spending quality time with my husband. Being healthy. The ability to be true to and express myself without fear of recrimination of any kind. To love and support, and feel loved and supported.

  • Janelle Grizzard

    This was probably my first real introduction to Seth Godin and WOW. I have been thinking A LOT lately that I won’t come to success unless I have everything perfect and upfront from the gecko. I truly know this is not how it goes and I am really hoping I can let go of that need to fulfill and chill out! I also really stopped and thought about what he said about he is “not in this to sell books but to change people’s lives.” That’s his goal now but I wonder what his goal was back then, if that was his vision when he first started out… Anyway I’v heard this a hundred times through various people “be your self, and think about what your doing this all for.” It’s nice to hear quite often really because it is very easy to forget something like that. I mean how is it possible when your in debt and constantly with out funds to not think about the money success in it all. I am defiantly more interested in ways people get around confusing that line. But hearing it again and again in different ways like how Seth said it, really helps put in more a perspective and hopefully be that time that “a person changes.”

    • primeis

      Janelle,
      I focused on debt and lack of funds for two years straight. I made myself anxious and stressed out all the time. It even negatively affected my wife and a little of our relationship. Late last year someone said to me, “Why are you looking at the lack of money? Just manifest it!” To which I said, “I can, and in the background there is always that voice that says. “You’re not worthy to have it. Here let me take that away from you.” This year I’ve done some powerful work on that voice. I can’t even hear it anymore. This year, Money has come out of the woodwork. The universe has been throwing money my way in the last month and a half. I got out of my own way.
      As Ghandi used to say, “Be the change you want to see in the world.”
      You are worthy. Do your passion. The universe is willing to help with the rest.

      • Thank you for sharing that. You are absolutely right. The universe is willing to help me. And even though I probably say this on a daily basis, I probably don’t believe it on a daily basis. As well as thank you for saying I am worthy. i love the encouragement complete strangers have for one another. It’s one thing to have your father or partner tell you they believe in you but to have the support of a stranger is powerful! Thank you!

        • primeis

          You are so welcome! I’m pleased to be of service. Always try to keep in mind the fact that you are worthy. Even when, deep down, the voice of the ego says you aren’t. You have the right to tell that voice where to go and how to get there. The spirit that is you has the right to tell the ego where to get off. — How do you steer a bicycle? You have to get it moving first, otherwise you’re simply spinning the handle bars. It’s okay to make mistakes when learning to steer the bicycle, it simply has to be moving before you can drive it in any direction at all. — In order to live your passion you first must do your passion. Try it on and wear it. See how it fits, then go to the tailor and get it altered. Someone on this planet needs the information that you live with and take for granted that everyone else knows. They don’t and are “dying” without it. Share the voice of your passion with the world. Someone needs it desperately. This is how followings and movements are born, from one person sharing their heart with the world.

  • Janelle Grizzard

    This was probably my first real introduction to Seth Godin and WOW. I have been thinking A LOT lately that I won’t come to success unless I have everything perfect and upfront from the gecko. I truly know this is not how it goes and I am really hoping I can let go of that need to fulfill and chill out! I also really stopped and thought about what he said about he is “not in this to sell books but to change people’s lives.” That’s his goal now but I wonder what his goal was back then, if that was his vision when he first started out… Anyway I’v heard this a hundred times through various people “be your self, and think about what your doing this all for.” It’s nice to hear quite often really because it is very easy to forget something like that. I mean how is it possible when your in debt and constantly with out funds to not think about the money success in it all. I am defiantly more interested in ways people get around confusing that line. But hearing it again and again in different ways like how Seth said it, really helps put in more a perspective and hopefully be that time that “a person changes.”

    • primeis

      Janelle,
      I focused on debt and lack of funds for two years straight. I made myself anxious and stressed out all the time. It even negatively affected my wife and a little of our relationship. Late last year someone said to me, “Why are you looking at the lack of money? Just manifest it!” To which I said, “I can, and in the background there is always that voice that says. “You’re not worthy to have it. Here let me take that away from you.” This year I’ve done some powerful work on that voice. I can’t even hear it anymore. This year, Money has come out of the woodwork. The universe has been throwing money my way in the last month and a half. I got out of my own way.
      As Ghandi used to say, “Be the change you want to see in the world.”
      You are worthy. Do your passion. The universe is willing to help with the rest.

      • Janelle Grizzard

        Thank you for sharing that. You are absolutely right. The universe is willing to help me. And even though I probably say this on a daily basis, I probably don’t believe it on a daily basis. As well as thank you for saying I am worthy. i love the encouragement complete strangers have for one another. It’s one thing to have your father or partner tell you they believe in you but to have the support of a stranger is powerful! Thank you!

        • primeis

          You are so welcome! I’m pleased to be of service. Always try to keep in mind the fact that you are worthy. Even when, deep down, the voice of the ego says you aren’t. You have the right to tell that voice where to go and how to get there. The spirit that is you has the right to tell the ego where to get off. — How do you steer a bicycle? You have to get it moving first, otherwise you’re simply spinning the handle bars. It’s okay to make mistakes when learning to steer the bicycle, it simply has to be moving before you can drive it in any direction at all. — In order to live your passion you first must do your passion. Try it on and wear it. See how it fits, then go to the tailor and get it altered. Someone on this planet needs the information that you live with and take for granted that everyone else knows. They don’t and are “dying” without it. Share the voice of your passion with the world. Someone needs it desperately. This is how followings and movements are born, from one person sharing their heart with the world.

  • LOVE IT! Thought provoking, eye-opening. And the way Seth’s intentional use of words definitely takes it to a different level! I have read Seth’s book and blog posts, but hearing him talk… the wisdom is something beyond just words!

  • LOVE IT! Thought provoking, eye-opening. And the way Seth’s intentional use of words definitely takes it to a different level! I have read Seth’s book and blog posts, but hearing him talk… the wisdom is something beyond just words!

  • Mieke Byerley

    Thank you, Thank you so very much Natalie for introducing Seth and thank him for sharing his time. This podcast was seriously uncanny, I suddenly realised that in between everything that Seth was passing on I heard another conversation, a conversation with a younger self. I grew up in a Household where independent-will, imagination, self-awareness and conscience were valued above all else, and with this came the lessons of responsibility (cause and effect) so I grew up unafraid of responsibility and protecting my independent-will vehemently. This made me DIFFERENT (I was free) and caused a sever amount of TENTION, it nearly did kill me literally (clinical depression/suicide). That which nearly killed me taught me to love change though, to see it as an opportunity (like an eternal season of Spring) because it provided hope that things could/would get better. I also learned the most fundamental lesson of freedom, that even when imprisoned by our own mind a human is still capable of the remarkable feat of freedom through our ability to choose our response to our imprisonment. You see out of the four abilities the independent-will functions like a failsafe, it is the only part of a person that does not change and is completely untouchable by another, UNLESS we abdicate it ourselves. I realised this early in my teens and wondered how I could share my realisation to help others who had inadvertently abdicated their independent-will. My frustration was highlighted by an exchange I had with my mother one time, she gently quoted me a very old English Proverb “You can lead a horse to water, but you can not make it drink”, to her utter surprise I somewhat dejectedly responded to her ” No mum you can’t, but you can darn well make that horse THIRSTY”. This since has been my life’s motto, and I see now that my purpose is to create thirst, to become in essence SALT, to be the change agent. How? I don’t know yet but I will find a way. P.S I have his book Graceful, which I think will be very instrumental.

    • primeis

      Bless you Mieke,
      From my ears to the mind of God. You will know how
      to become a change agent very soon. You have spoken and the universe has
      heard you. It is even now conspiring to make your dream a reality. Do
      the next thing and the universe will do it’s next thing, then do the
      next thing, etc.
      I, too, have worked through the depths of
      depression. You are free. Teach others how to be free. Start small if
      you need, Start big if you can. Tell others more of the wonders of your
      transformation. Tell them how you transformed. Tell why you transformed.
      You are a divine gift. When you speak, the words will be given to you.
      Have no fear that what you say, is what you need to say, when you need
      to say it.
      Once again, bless you for speaking out. We all needed to hear it.

  • Mieke Byerley

    Thank you, Thank you so very much Natalie for introducing Seth and thank him for sharing his time. This podcast was seriously uncanny, I suddenly realised that in between everything that Seth was passing on I heard another conversation, a conversation with a younger self. I grew up in a Household where independent-will, imagination, self-awareness and conscience were valued above all else, and with this came the lessons of responsibility (cause and effect) so I grew up unafraid of responsibility and protecting my independent-will vehemently. This made me DIFFERENT (I was free) and caused a sever amount of TENTION, it nearly did kill me literally (clinical depression/suicide). That which nearly killed me taught me to love change though, to see it as an opportunity (like an eternal season of Spring) because it provided hope that things could/would get better. I also learned the most fundamental lesson of freedom, that even when imprisoned by our own mind a human is still capable of the remarkable feat of freedom through our ability to choose our response to our imprisonment. You see out of the four abilities the independent-will functions like a failsafe, it is the only part of a person that does not change and is completely untouchable by another, UNLESS we abdicate it ourselves. I realised this early in my teens and wondered how I could share my realisation to help others who had inadvertently abdicated their independent-will. My frustration was highlighted by an exchange I had with my mother one time, she gently quoted me a very old English Proverb “You can lead a horse to water, but you can not make it drink”, to her utter surprise I somewhat dejectedly responded to her ” No mum you can’t, but you can darn well make that horse THIRSTY”. This since has been my life’s motto, and I see now that my purpose is to create thirst, to become in essence SALT, to be the change agent. How? I don’t know yet but I will find a way. P.S I have his book Graceful, which I think will be very instrumental.

    • primeis

      Bless you Mieke,
      From my ears to the mind of God. You will know how
      to become a change agent very soon. You have spoken and the universe has
      heard you. It is even now conspiring to make your dream a reality. Do
      the next thing and the universe will do it’s next thing, then do the
      next thing, etc.
      I, too, have worked through the depths of
      depression. You are free. Teach others how to be free. Start small if
      you need, Start big if you can. Tell others more of the wonders of your
      transformation. Tell them how you transformed. Tell why you transformed.
      You are a divine gift. When you speak, the words will be given to you.
      Have no fear that what you say, is what you need to say, when you need
      to say it.
      Once again, bless you for speaking out. We all needed to hear it.

  • Liz

    Great interview Natalie, thanks!! And love your boldness to contact him in the first place. I’m part way through a small research project about psychological freedom, so it was cool to hear some his thoughts! Freedom is such an amorphous concept, and so culturally bound, it offers an endless number of entry points for exploration!!

    • Oooh Liz I want to know more about that project and the outcomes as it may impact or be useful in my Right2Freedom initiative and happy to talk to you more about that if it helps.

      • Liz

        Sounds like fun, I’ve emailed you to arrange something 🙂

  • Liz

    Great interview Natalie, thanks!! And love your boldness to contact him in the first place. I’m part way through a small research project about psychological freedom, so it was cool to hear some his thoughts! Freedom is such an amorphous concept, and so culturally bound, it offers an endless number of entry points for exploration!!

    • Oooh Liz I want to know more about that project and the outcomes as it may impact or be useful in my Right2Freedom initiative and happy to talk to you more about that if it helps.

      • Liz

        Sounds like fun, I’ve emailed you to arrange something 🙂

  • JoJo Fildi

    Such an juicy interview, I love the way Seth’s mind works. I love the idea of horizontal distribution, and the importance of visual connection and communication. Well doe for reaching out to Seth, it was most appreciated.

  • JoJo Fildi

    Such an juicy interview, I love the way Seth’s mind works. I love the idea of horizontal distribution, and the importance of visual connection and communication. Well doe for reaching out to Seth, it was most appreciated.

  • Chet Turnbeaugh

    Just listened to your epic interview with the one and only Seth Godin, excellent information and really pleased to hear Seth’s input on horizontal marketing, books (in general) and his three daily habits: blog everyday, seek challenges (what he calls tension) and go for a walk! Really great stuff, Natalie!

  • Chet Turnbeaugh

    Just listened to your epic interview with the one and only Seth Godin, excellent information and really pleased to hear Seth’s input on horizontal marketing, books (in general) and his three daily habits: blog everyday, seek challenges (what he calls tension) and go for a walk! Really great stuff, Natalie!

  • primeis

    Hi Natalie, I’m William Isley. I’m a new listener of your podcast. I come from the recovery and therapy world. Thank you for introducing me to “Sir Seth.” This is truly the first time I’ve heard of him.
    I too, agree with his suggestion of “Freedom Dancers,” the phrase freedom fighters was something I was mulling over. I wasn’t totally sure I was comfortable with the term. I can truly say I have never had a fight with my freedom. *smirk*
    When I was in the military I made people responsible for projects. I chose not to blame them. I simply made them responsible for their actions. Everyone completed their projects.
    I love your work here. As a new listener, I can truly say I have found a podcast I’m willing to invest my time in to listen to. Thank you for all the wonderful value you have given to my wife and I. We are working toward building a business that can support our desire to travel the world. Bless you, your team, and your message.
    Freedom to me is the ability to enjoy me living in my life in such a way that I’m overwhelmed with all the wonderful things caused by my life and the people I get to help along the way. (Queue deep ponderous look of confusion.) I get to dance through all the wonderful notes produced by my life as it has a positive impact on others. Life is to be lived and not simply survived. I’m only just recently understanding what that means in all its glory.
    Have a wonderful day.

    • Welcome William and so glad you found my podcast. In my experience you do still have to fight to have true freedom. Especially when you’re living an unconventional life in a traditional world – but it’s a good fight, it’s a challenge, and it’s a privilege.

      Love your version of freedom too

  • primeis

    Hi Natalie, I’m William Isley. I’m a new listener of your podcast. I come from the recovery and therapy world. Thank you for introducing me to “Sir Seth.” This is truly the first time I’ve heard of him.
    I too, agree with his suggestion of “Freedom Dancers,” the phrase freedom fighters was something I was mulling over. I wasn’t totally sure I was comfortable with the term. I can truly say I have never had a fight with my freedom. *smirk*
    When I was in the military I made people responsible for projects. I chose not to blame them. I simply made them responsible for their actions. Everyone completed their projects.
    I love your work here. As a new listener, I can truly say I have found a podcast I’m willing to invest my time in to listen to. Thank you for all the wonderful value you have given to my wife and I. We are working toward building a business that can support our desire to travel the world. Bless you, your team, and your message.
    Freedom to me is the ability to enjoy me living in my life in such a way that I’m overwhelmed with all the wonderful things caused by my life and the people I get to help along the way. (Queue deep ponderous look of confusion.) I get to dance through all the wonderful notes produced by my life as it has a positive impact on others. Life is to be lived and not simply survived. I’m only just recently understanding what that means in all its glory.
    Have a wonderful day.

    • Welcome William and so glad you found my podcast. In my experience you do still have to fight to have true freedom. Especially when you’re living an unconventional life in a traditional world – but it’s a good fight, it’s a challenge, and it’s a privilege.

      Love your version of freedom too

  • Carrie McIlveen Middlemiss

    Way to go!! That was phenomenal and what a treat!! Thanks so much for being brave with your freedom. You danced beautifully through it all! I’d love to be entered to read his book. It would actually be my first book from him. Thanks so much! Carrie

  • Carrie McIlveen Middlemiss

    Way to go!! That was phenomenal and what a treat!! Thanks so much for being brave with your freedom. You danced beautifully through it all! I’d love to be entered to read his book. It would actually be my first book from him. Thanks so much! Carrie

  • Natalie Thankyou?
    I had’ to listen to This podcast twice. I Love the way you interview . Sir Seth is a legend. So much wisdom, So many takeaways! This podcast has made me Even more thirsty for success ! Thankyou.

  • Natalie Thankyou☺
    I had’ to listen to This podcast twice. I Love the way you interview . Sir Seth is a legend. So much wisdom, So many takeaways! This podcast has made me Even more thirsty for success ! Thankyou.

  • Thank you to everyone who continues to comment and listen to my interview with Seth. I went ahead and ordered a bunch of books and am giving 3 away instead of 1!

    Congrats to Helen Tremethick. William Isley and Christine Bern. I’ll be emailing you to get your mailing addresses and send out a book once I get to see them myself in San Diego end of March!

  • Thank you to everyone who continues to comment and listen to my interview with Seth. I went ahead and ordered a bunch of books and am giving 3 away instead of 1!

    Congrats to Helen Tremethick. William Isley and Christine Bern. I’ll be emailing you to get your mailing addresses and send out a book once I get to see them myself in San Diego end of March!

    • Wheeeeee! I just found this comment. Thank you!
      You can write to me at helen @ communicationsdistillery .com. 🙂

  • Outstanding interview, Natalie! Wow…just wow. Two remarkable individuals whom I respect & admire SO much in one podcast together sharing insights with all of us. LOVED IT! Thanks for making this happen. From what I’ve noticed, so many of us in this space struggle with fear: fear of the unknown, fear of failing, fear of being seen, etc. But I had not actually ever realized that there could be a fear of FREEDOM. Seth’s completely right – there is! And I think a LOT of us have it, myself included! This was, quite possibly, one of the most enlightening interviews I’ve ever experienced. I listened to it at least three times and each time I experienced the same “a-ha” moment surrounding fear as profoundly as the first. Natalie, you are so gifted at bringing out the best in everyone you interview and work with; please don’t ever stop! XO

  • Outstanding interview, Natalie! Wow…just wow. Two remarkable individuals whom I respect & admire SO much in one podcast together sharing insights with all of us. LOVED IT! Thanks for making this happen. From what I’ve noticed, so many of us in this space struggle with fear: fear of the unknown, fear of failing, fear of being seen, etc. But I had not actually ever realized that there could be a fear of FREEDOM. Seth’s completely right – there is! And I think a LOT of us have it, myself included! This was, quite possibly, one of the most enlightening interviews I’ve ever experienced. I listened to it at least three times and each time I experienced the same “a-ha” moment surrounding fear as profoundly as the first. Natalie, you are so gifted at bringing out the best in everyone you interview and work with; please don’t ever stop! XO

  • Hi Natalie,

    Congrats on landing this awesome interview!

    Seth is an inspiration to me. He says much in a few words. His clarity of thought and simple delivery are a hit with just about everyone.

    Keep on inspiring!

    Ryan

  • Hi Natalie,

    Congrats on landing this awesome interview!

    Seth is an inspiration to me. He says much in a few words. His clarity of thought and simple delivery are a hit with just about everyone.

    Keep on inspiring!

    Ryan

  • What a great interview, I loved it! I am familiar with Seth’s blog but I actually haven’t read any of this book. But I feel very intrigued now and can’t wait to read especially the last one, and not just to tick it off my reading list. Thanks!

  • What a great interview, I loved it! I am familiar with Seth’s blog but I actually haven’t read any of this book. But I feel very intrigued now and can’t wait to read especially the last one, and not just to tick it off my reading list. Thanks!

  • Katherine Flynn

    Amazing! From one freedom dancer to another – I LOVED this but more than that – it changed me. If you mix in the right circles you get your beliefs challenged regularly. And Seth reminds us that we need to be thirsty. And to realise that the fear of change can limit us and hold us back. We should really be afraid not to change.

    There is so much to lose from not stepping into the unknown. You hear this message in a lot of places. But Seth keeps it real in the most human way.

    Natalie, I’d also love to hear from Malcolm Gladwell if you ever get the chance.

    My idea of freedom is enough structure to keep me sane and enough freedom to feel alive. Sometimes this is a delicate balance. It oscillates and can change from time to time, due to life circumstances. I’d say it was about passion but I don’t think that’s always true either. It’s about meaningful engagement, making your passion useful and sharing it with others. Sometimes the more useful something is to others, the more passionate you feel about it.

    Thanks for a great session!!! Katherine xxx

    • I like how you think big Katherine! I’ll see what I can do about Malcolm 🙂

      Love your version of freedom too. Thanks for sharing

  • Katherine Flynn

    Amazing! From one freedom dancer to another – I LOVED this but more than that – it changed me. If you mix in the right circles you get your beliefs challenged regularly. And Seth reminds us that we need to be thirsty. And to realise that the fear of change can limit us and hold us back. We should really be afraid not to change.

    There is so much to lose from not stepping into the unknown. You hear this message in a lot of places. But Seth keeps it real in the most human way.

    Natalie, I’d also love to hear from Malcolm Gladwell if you ever get the chance.

    My idea of freedom is enough structure to keep me sane and enough freedom to feel alive. Sometimes this is a delicate balance. It oscillates and can change from time to time, due to life circumstances. I’d say it was about passion but I don’t think that’s always true either. It’s about meaningful engagement, making your passion useful and sharing it with others. Sometimes the more useful something is to others, the more passionate you feel about it.

    Thanks for a great session!!! Katherine xxx

    • I like how you think big Katherine! I’ll see what I can do about Malcolm 🙂

      Love your version of freedom too. Thanks for sharing

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