[TSE 119] Creating Your Brands Persona On YouTube with Amy Schmittauer

Posted on / by Natalie Sisson / in Podcast / 12 comments

119 - Amy S QuoteI am a fan of YouTube. I think it’s a great platform for interacting with your audience in a unique and personal way. I’ve been creating and sharing videos to help other entrepreneurs since 2009, but my loyal following doesn’t hold a candle to that of today’s podcast guest.

Since early 2008 Amy Schmittauer has been recording her life. She started off making vlogs for fun while trudging away at her 9-5 job in politics. Influenced by vloggers like Philip DeFranco and iJustine, she finally took the leap from corporate to entrepreneur in 2011.

Now, Amy has an interesting story  because she was dead set on becoming a lifecaster and hustled her hiney off to make it happen. She is unabashedly herself, which has clearly been one of the reasons her brand has grown so much. With over 20,000 subscribers and nearly 400 videos, this woman has perfected the art of using video to help others better understand their audiences needs and showcase their personality online.

Ready to learn how you can make YouTube work for you? All you have to do is click play above or  download this in iTunes or on Stitcher Radio, but be forewarned, she’s a chatter!

If you’ve been considering vlogging then we want to know what your first video will be or if you’ve already taken the leap, what was your first video about? Share in the comment section below!


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What you’ll learn in this podcast:

  • Why Amy fell in love with life-casting on YouTube and how she got started
  • The structured editorial plan that she swears by for success
  • How she turns viewers into buyers
  • A sneak peek into a day in a life of Amy’s work and her thoughts on outsourcing
  • Her top 3 tips for getting started creating a brand using YouTube
  • What’s next for Amy in 2015

Share this on social media in one click:

Twitter LogoReady to vlog? Find out @schmittastic’s top 3 tips for creating a brand on YouTube!

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