![[TSE 115] How to Use Facebook Ads to Grow Your Business with Valerie Shoopman](/wp-content/uploads/2014/10/115-How-to-Use-Facebook-Ads-to-Grow-Your-Business-with-Valerie-Shoopman.jpg)
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I’m not shy about my love for social media. It has been one of the greatest tools in helping me get my message out there and build my personal brand.
When I first got started, platforms like Facebook were a bit easier to use. Organic reach wasn’t curbed and paid advertising wasn’t as crucial. Simply put, I didn’t have to pay to grow my page.
Nowadays things are a bit different and Facebook advertising is considered one of the most effective ways to build your email list and business. It can be damn confusing though, which is why I brought in Facebook ad expert Valerie Shoopman.
Valerie started her first website way back in 1993 and became one of Google Adwords first affiliates in 2003. Working with Adwords made her realize the importance of having a killer call-to-action and great copy. She took these skills and started applying it to social media platforms.
In the beginning she couldn’t quite decide which platform she wanted to niche down to, but eventually (and with the help of her business coach Nick Unsworth) gravitated towards Facebook. Since then she has carved out a successful business based on helping others create incredible Facebook ads that convert.
To find out her top tips for using Facebook ads, why you absolutely need them and her great story, click play above or download this in iTunes or on Stitcher Radio (and do not forget to leave a review as these help others to find and enjoy my podcast).
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What you’ll learn in this podcast:
- How Valerie shifted from electronics and tech to becoming a leader in Facebook advertising
- How she defines herself among others who are in a similar niche and what her USP is
- How her experience working alongside children with disabilities has helped her business
- A few expert tips on how to get started using Facebook advertising properly
- Why you need to be using Audience Insights in the Facebook Ad Manager
- Using Facebook for leads and why it’s worth the initial investment
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Before you start using Facebook Ads you need a clearly defined end goal. This and more from @valshoopman #facebookads
Key resources mentioned in this podcast:
- Find out what Valerie has to offer by visiting her website
- Drop her a line on Facebook
- Check out my Ultimate Guide to Using Facebook to Grow Your Business
- How to use social media to grow your business with Amy Porterfield
- Sign up for updates for the May 2015 launch of the Freedom Plan