![[TSE 113] The Importance of Storytelling in Content Marketing with Ryan Hanley](/wp-content/uploads/2014/10/113-The-Importance-of-Storytelling-in-Content-Marketing-with-Ryan-Hanley.jpg)
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How would you define entrepreneurship? I bet I can guess; it requires cursing the conventional, refusing to conform to a 9-5, and building your very own business.
Chances are that no where in your idea of entrepreneurship can you find freedom in an organization and be able to build your dream position with them.
Well, Ryan Hanley is here to tell you otherwise. Ryan’s is a very unique entrepreneur in that he has his own personal brand as well as works within an organization. He was lucky enough to find an organization that gave him the autonomy and capability to build what he wanted within their marketing company, and he fondly refers to himself as an “intropreneur” because of it.
One of the biggest things Ryan has learned in his journey is the power of storytelling to hook your audience and stand out amongst the crowd. It is something he frequently refers to on his blog and podcast. He even wrote his book Content Warfare, which was just released in August 2014 about the importance of storytelling.
To find out why storytelling is essential to business and find out what our go-to Karaoke songs are, click play above or download this in iTunes or on Stitcher Radio (and do not forget to leave a review as these help others to find and enjoy my podcast).
What you’ll learn in this podcast:
- How Ryan shifted from the conventional idea of success to work on his entrepreneurship within an organization
- His philosophy on entrepreneurs evangelism and why he disagrees with it
- How he balances building his own personal brand with his position in the marketing organization
- The importance of telling your story and what to do if you are unwilling to do so
- How he used crowd funding to fund his book and how it lead to the books success
- One tip for people who really want to create an online presence
Share this on social media in one click:
Your story is what sets you a part. Find out why storytelling is essential to your business with @RyanHanley_com
Key resources mentioned in this podcast:
- Check out Ryan’s Content Warfare Book
- Be sure to listen to his podcast too – don’t forget to leave a review if you dig it!
- Reach out to him on Twitter, Facebook and Google +
- Create killer content that converts by listening to this episode
- How to create a kick ass crowd funding campaign and make your dreams come true
- Make your brand stand out with Mars Dorian
- Set up the perfect ‘pay what you can’ model with Tom Morkes