The Secret to Finding Your Sweet Spot

Posted on / by Natalie Sisson / in Build Your Online Business / 17 comments

Right now, when there are more opportunities than ever to build something out of nothing, people seem all hung up on what that `something’ should be. Excuses come flying out of the works as to why they can’t do this, or that, instead of just doing.

Well listen up sugar. I have something important to tell you because it’s about time we put a stop to this! Life is short and you want to make the most out of it.

This problem I allude to above has been around for centuries, our inability to get really clear on what our gifts are, and who we need to present them to in order to profit.

I have been on a listening and observing streak lately and there’s a common theme coming through. It goes something like this:

  • I’d love to have my own business but I’m just not sure I’m good enough at anything that people would actually pay me for.
  • I have a gazillion ideas running through my head all the time but just can’t figure out which one those to turn into a viable business.
  • I love doing this, and this and this as well but I can’t decide how to pull that altogether into something tangible that would make me a living.
  • People tell me I’m really good at XXXX and that I should go into business and do it properly but I’m just not sure. It scares the heck out of me.

Are you unable to get clear on what you want?

Unless I’ve missed something, you’re not alone. We’ve all been there. When I started this blog I had no idea how it would turn out, only that I wanted to make it work come hell or high water.

I hadn’t exactly figured out what I was really good at, I kind of stumbled along seeing what worked and what really didn’t.

I set myself up for failure more times than success. I bruised my ego, I thought of giving up a lot. And then something changed.

I started receiving feedback from a small but growing tribe of people who cared. Whose lives I was making a small impact on. They gave me the best gift of all. They told me I was doing a good job and to keep it up.

Do you know how amazing that feels?

It’s like all your birthdays have come at once. Somebody thinks you’ve done something valuable enough to take the time to tell you so.

Personal emails, comments on the blog, shout outs on Twitter, buzz on Facebook and mentions in the press. I was actually making a difference by doing what I loved and being me.

And that my friend is the secret. There is no secret. Be your very best self and success will come along– slowly but surely, on your journey with you.

And yet…we tell ourselves that being ourselves is not enough. We have to be AMAZING, incredible, adorable, off the Richter charts smart and of course gorgeous, talented and special in order to be rich and fulfilled.


That is not reality. That’s an imaginary barrier you have built into your everyday life so that you can sabotage yourself from ever making an important decision to play a bigger game and put yourself up on the pedestal you deserve.

I’m not sure when we became so acutely aware of what we can’t do. It’s like the more opportunities we’re faced with to capitalize on, the more reasons we throw at the world as to why we can’t succeed.

I’m just not very good at marketing myself or putting myself out there

I suck at selling. It’s just not my thing and it makes me feel icky

I like writing but I’m not a writer. I would love to write a book though.

People tell me I’m a great singer but I’m not compared to …

I’m good with my hands and I like to tinker but I couldn’t possibly be a craftsperson

I get so fired up when I hear people talking this, including myself.

Who the heck are you to judge what you are and aren’t good at?

Despite the fact there is no one who knows you better than yourself, you are far too aware of your own self-imposed limitations (real or imaginary) to really know how brilliant you are.

How dare you not share your gifts with us by hiding them away in your cupboard of fear and self doubt. Let us see what you have and decide for ourselves, thank you very much!

Now we have that sorted I want to tell you how.
Natalie Sisson SweetSpot

The BIGGEST reason why people do not know what they really want to do is that they cannot figure out their sweet spot.

I’m talking about the intersection between what you love to do, what you are good at and what people will pay for. As perfectly demonstrated here.

So here’s some help to get you thinking (and doing) on what your sweet spot is, and then how you can turn that into a profitable business.

Four Steps To Sweetness

Know Your Fundamentals

The most important principle to remember is to focus on what you have, not what you don’t have. You don’t need a lot of money or an MBA to start a small business.  You do need a product or service, a group of people who want to pay for it, and a way to get paid. That is the most simplistic way to describe a business that will work for you.

Know Your Strengths

One of the easiest ways to find your sweet spot is to make a simple list of what you enjoy, or better yet, love doing. List as many things as possible. For example: Dancing, sewing, painting, writing, speaking, solving IT problems, throwing parties, editing proposals, finding sponsors, pouring coffees, advising people on their next move.

Listen to Others

Make a note of what people tell you you’re naturally good at. Stop dismissing it. When your friends or colleagues say `You’re really good at: A) at organizing meetings, B) playing matchmaker, C) baking banana cakes, D) simplifying the complex, E) running raffles, F) Choosing the right clothes, G) making people laugh – listen to what they have to say. They’ve recognized something in you that you take for granted but they find extremely useful and valuable.

Find the Solution

Now take a look at the above two lists and see which of those areas people have a need for and are already paying good money to have access to. For example look at the success personal stylists Trinny and Susannah, uber successful comedian Ellen Degeneres, Millionaire Matchmaker Patti Stanger.

They took what they enjoyed doing and were good at and turned it into a hugely profitable business. Guess what? They ALL started out somewhere and worked really hard at honing their skills into something people needed, wanted, valued and were willing to pay for.

For sure this may seem easier said than done but it’s a great start. To really know yourself and others is the only way to turn your sweet spot into a full blown candy store!

If you’d love to find your own sweet spot, and start and online business that lets you live your ideal lifestyle, check out my new course, Idea To Income. I’ve designed it to take you from no idea to your first online income in just 30 days.

Click the button below to check out the Idea To Income course:


So what is YOUR sweet spot?

Find Your Sweet Spot Infographic

By the way I cover the sweet spot in more depth in my Freedom Plan program you can learn more about here.