So You Are An Entrepreneur?

Posted on /by Natalie Sisson/ in Entrepreneurs / 3 comments

So you’re an entrepreneur? Well, unfortunately, so is almost everybody else these days, so you’re up against a lot of competition no matter what field you happen to be in. Nearly everyone is interested in working for themselves or getting their own piece of the pie.

Regardless, no matter where you sit right now, chances are you could have a bigger piece of the pie. In order to do so, you just simply need to give a few of the following tips a try:

1. Look Into Business Coaches

Business coaches offer one simple product that is more valuable than any other: good advice. You may own every book Seth Godin ever wrote, but what a business coach can do is give you hands on advice specific to your field or business. That’s not something you’re ever going to get from a book or a website.

As an entrepreneur one of the best things you can do for yourself is recognizing your own strengths and weaknesses, and learning where you can improve.  However, doing this one your own isn’t always an easy task. Don’t be afraid to ask for help when you need it, and hiring a business coach to help you out may be your best bet. Services like Noomii are a great start to find a business coach.

By the way I offer Business Design Coaching and am taking on new clients from June!

2. Focus On Less

A good mantra is “do less.” The Internet allows us to do so much more these days, but doing more doesn’t earn you a reputation as being the best at much of anything. You can’t do everything and do it well, you have to pick one or two things to be the best at.

As an example, if you’re running a vanity print shop and 90% of your business is people printing indie comics on cheap newsprint, why not focus especially on that market and forget all the rest? Discontinue your greeting cards and catalogs that aren’t doing you much business and specialize on making those indie comics publishers happy. You can’t please everyone unless “everyone” is a small enough group.

3. Fail Often

A lot of entrepreneurs live in constant fear of failure. What if they don’t land that new client? What if the new product doesn’t ship on time? What if this marketing campaign doesn’t pan out? The answer to all of these questions is the same: yeah, what if?

The truth is that you don’t get anywhere if you let the fear of failure hold you back. You don’t fail, sure, but is that what makes a business a success? Not failing? Or does winning have something to do with it, too?

You can’t win unless you take risks and you can’t take risks if you let the fear of failure dominate your decision making process. Stop worrying. Dream, ship, and try again and again, because that’s the only way you make a dent in any field. As I’ve said before the key is not to be afraid of failing.

Being an entrepreneur is never an easy choice, and to put it simply, not everyone is cut out to be one. However, with a little bit of know how and the right level of commitment, you can accomplish starting and establishing your business with hopes of longevity and success.

What is the biggest lesson you’ve learned so far on your business journey?

  • Hey Natalie, Great points not just for business but also life. Last year I hired a coach and it’s been a great experience. I followed his blog for some time. I liked what he was writing about and appreciated the way he answered questions. After feeling he was a fit for me, when a coaching spot opened up, I jumped on it.

    Something I do, which I should be more consistent with, is keeping a journal. It helps me focus. I can look back on accomplishments and also those failures you mentioned.

    Thanks for the post. Stay strong and Be Inspired.

    • Natalie

      That’s great to hear Geoff. I’d say that’s the exact process my clients follow too. They read my blog, buy a product and then make the approach when they’re ready and I’ve built up my trust with them. Onto journaling – it’s so powerful and I got out of the habit myself when I was on my 2 month bike ride as I usually use Penzu – a really cool free service that I love and since it’s 1st of June tomorrow I’m forming that habit again. Thanks for your lovely comment!

  • Great points, Natalie!

    Focus on less is a good point…with all the options out there it’s easy to get distracted and want to do everything and then end up doing nothing at all!

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