I met the dynamic David Siteman Garland last year on a houseboat trip in Canada and really admired his drive and passion.
Since then, he’s gone on to build even more credibility and a huge engaged audience as host of Rise To the Top – the #1 Non-boring Resource for Building Your Business.
He’s also written and published his first book Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
If you want some fluff, go pet a bunny.
That’s pretty much how David rolls. He tells it like it is with a keen insight on the future trends of the online marketing world, a great sense of humour and a desire to be the best resource for entrepreneurs and businesses.
David’s book is all about how the “Davids” of the world (no pun intended) who are taking over the “Goliaths” thanks to today’s approach to marketing, which has created a substantial advantage for us entrepreneurs.
“Not only has the Internet become the great equalizer by giving scrappy entrepreneurs the same tools that are available to big brands and major companies, but it has shifted what it is important when it comes to marketing and promoting, creating an incredible opportunity for entrepreneurs.
Now, it takes far less money, but more passion, more personality, more creativity and the opportunity to become a trusted resource and the go to person as opposed to a sketchy product pusher.”
David’s book is “a living breathing buffet of non-boring, fluff-free ideas, strategies as well as stories and takeaways from successful entrepreneurs.”
David and I had time for a great chat at Shine last week and in this energetic and 100% non-boring interview we discuss his book, social media time-saving tips and our favourite online tools as entrepreneurs.
[For more books I recommend check out: Must Read Books. – Natalie]