How to use Marketing Helium to Get a Constant Flow Of Ideal Clients with Dov Gordon

https://media.blubrry.com/suitcaseentrepreneur/traffic.libsyn.com/tse/Eps_232_Dov_Gordon.mp3

Subscribe: RSS

In business, everything always boils down to sales.

232 Quote 2 When you know how to get the exact kind of clients you desire, you literally have the ticket in your hand to a stream of income.

Unfortunately, it’s not always that easy.

It’s easy to look at someone else’s business and think, “why don’t I have that?”

Most people start chasing what others have and competing with those with much more experience instead of focusing on their strengths and measuring themselves against their own progress.

You start focusing on tactics – because that’s what you think is working for others, only to realize it’s the foundational training that moves you further.

Today’s guest, Dov Gordon, calls this “marketing helium”, and is here to show you how to create a simple marketing message that gets the attention of the right customers for you.

Podcast: Subscribe in iTunes | Play in Browser | Download

What you’ll learn in this podcast:

Why there’s no single “recipe for success”
What marketing helium is (and why that’s important for getting clients)
How to get your potential clients to say “yes” to working with you
Why you should avoid 90% of information out there about marketing (and the three things to focus on instead)
How to get hyper-specific about what problem you solve and get the attention of those who need your help
A 3 step exercise to help you get clear about your niche and how you can help them
How to properly craft a lead magnet (most get this all wrong)
What to do to make it clear that your prospects should contact you about a paid product or service
How to make a simple marketing message that’s clear and gets the attention of your target audience
When you should focus on tactics (and what to do once you start)

Get the free bonus download for this and 44 other awesome bonus downloads!

Want to take this further? Grab all 45 workbooks.

Success! Now check your email to confirm your subscription.

There was an error submitting your subscription. Please try again.

First Name

Email Address

We use this field to detect spam bots. If you fill this in, you will be marked as a spammer.

I'd like to receive the free email course. Subscribe Powered by Kit

/* Layout */ .ck_form { /* divider image */ background: #fff url(data:image/gif;base64,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) repeat-y center top; font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif; line-height: 1.5em; overflow: hidden; color: #666; font-size: 16px; border-top: solid 20px #3071b0; border-top-color: #3071b0; border-bottom: solid 10px #3d3d3d; border-bottom-color: #1d446a; -webkit-box-shadow: 0px 0px 5px rgba(0,0,0,.3); -moz-box-shadow: 0px 0px 5px rgba(0,0,0,.3); box-shadow: 0px 0px 5px rgba(0,0,0,.3); clear: both; margin: 20px 0px; } .ck_form, .ck_form * { -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } #ck_subscribe_form { clear: both; } /* Element Queries — uses JS */ .ck_form_content, .ck_form_fields { width: 50%; float: left; padding: 5%; } .ck_form.ck_horizontal { } .ck_form_content { border-bottom: none; } .ck_form.ck_vertical { background: #fff; } .ck_vertical .ck_form_content, .ck_vertical .ck_form_fields { padding: 10%; width: 100%; float: none; } .ck_vertical .ck_form_content { border-bottom: 1px dotted #aaa; overflow: hidden; } /* Trigger the vertical layout with media queries as well */ @media all and (max-width: 499px) { .ck_form { background: #fff; } .ck_form_content, .ck_form_fields { padding: 10%; width: 100%; float: none; } .ck_form_content { border-bottom: 1px dotted #aaa; } } /* Content */ .ck_form_content h3 { margin: 0px 0px 15px; font-size: 24px; padding: 0px; } .ck_form_content p { font-size: 14px; } .ck_image { float: left; margin-right: 5px; } /* Form fields */ .ck_errorArea { display: none; } #ck_success_msg { padding: 10px 10px 0px; border: solid 1px #ddd; background: #eee; } .ck_label { font-size: 14px; font-weight: bold; } .ck_form input[type="text"], .ck_form input[type="email"] { font-size: 14px; padding: 10px 8px; width: 100%; border: 1px solid #d6d6d6; /* stroke */ -moz-border-radius: 4px; -webkit-border-radius: 4px; border-radius: 4px; /* border radius */ background-color: #f8f7f7; /* layer fill content */ margin-bottom: 5px; height: auto; } .ck_form input[type="text"]:focus, .ck_form input[type="email"]:focus { outline: none; border-color: #aaa; } .ck_checkbox { padding: 10px 0px 10px 20px; display: block; clear: both; } .ck_checkbox input.optIn { margin-left: -20px; margin-top: 0; } .ck_form .ck_opt_in_prompt { margin-left: 4px; } .ck_form .ck_opt_in_prompt p { display: inline; } .ck_form .ck_subscribe_button { width: 100%; color: #fff; margin: 10px 0px 0px; padding: 10px 0px; font-size: 18px; background: #0d6db8; -moz-border-radius: 4px; -webkit-border-radius: 4px; border-radius: 4px; /* border radius */ cursor: pointer; border: none; text-shadow: none; } .ck_form .ck_guarantee { color: #626262; font-size: 12px; text-align: center; padding: 5px 0px; display: block; } .ck_form .ck_powered_by { display: block; color: #aaa; } .ck_form .ck_powered_by:hover { display: block; color: #444; } .ck_converted_content { display: none; padding: 5%; background: #fff; }

Key resources:

Check out Dov Gordon’s website at DovGordon.net
Proven Small Business Marketing Ideas and Strategies
7 Lessons in Launching Physical & Digital Products
Get on The Freedom Plan VIP list – to be first to know when you can join and learn about marketing like a rockstar.
The Freedom Collective – join to get answers to your questions in the monthly expert training and group coaching.

Enjoyed this episode? Share this on social media in one click:

@DovGordon shares his ways to get clients to say yes to your products & services bit.ly/tse232

Want reliable hosting for your blog and website at 50% off?

HostGator is your one-stop shop for all things web hosting. From design and marketing services to easy-to-use website builders, they are with you every step of the way.

Thanks to their 24/7 – 365 days a year live support – which you can get via chat, phone and email – any and all questions you have can be answered in no time at all.

They offer unmetered disk space and bandwidth, an easy to use control panel, 4500 free website templates, and one-click WordPress installs.

HostGator has partnered with me to help my listeners get started. Click the link below to get 50% off any new hosting package.

Visit Hostgator.com/Suitcase

[232] How to use Marketing Helium to Get a Constant Flow Of Ideal Clients with Dov Gordon