[Part 1] How to Plan Your First Product Launch

Posted on / by Natalie Sisson / in Lifestyle Business Videos / 8 comments
Phase 1 How to plan your first product launch

It’s a New Year and I’m sure you have grand plans to do all sorts of wonderful things that you’ve never done before. One of those might be launching your first product.

If it is, then today’s video is especially for you. This is part one of a four part video series on launching a product or service throughout this month.

The very first dollars I made in business were from a digital program I launched after running a series of physical workshops on using Social Media for your business.

I launched it by running webinar with a whopping 30 people attending live and I made ONE sale after putting in hours of work turning it all into an online program. But man was that one sale exciting to get that!

I went on to to make over $1500 during that week, and then launched my first eBook and later a high-end mastermind and coaching program for women entrepreneurs with Natalie MacNeil that made us US$40,000 during our first launch.

With EVERY single launch I’ve learned so much about what you should and shouldn’t do that actually works. The key part, I’ve found, is always in the planning.  That’s what this video is all about, including two critical questions you need to answer before you even start and what else you need to consider.

Can’t see this video? Watch it on Youtube.

Phase One – Planning

As the saying goes, “If you fail to plan, you plan to fail.” And in the case of product launches it’s very true. One of the most important parts of the planning phase is that you…

Commit to ship.

If you love Seth Godin like I do, you’ve heard him talk a lot about shipping your product –even with flaws. You can’t wait until it’s perfect. You’ll never launch!

The problem for most people is that they have a ton of ideas but don’t actually get them out the door. But here’s the thing: There is always going to be something you could have done better, and you will do it better the next time.

So when you’re planning, set a date and STICK TO IT. Commit to ship. If you have trouble staying on task, ask for some help. Hire a coach or launch strategist, or join a Mastermind to keep you on track and support you along the way.

Tweet: Struggling to find new clients for your business? Watch this http://ctt.ec/Pb4O3+Want to launch your first product but don’t know how to start? Enter this video on Phase 1 – Planning. [Click to Tweet]

Check out these resources to help you further:

Share this video with one person you know who has just started out with their online business and is looking to start making revenue from product launches.

 

  • That day you make that first sale something just shifts in your mind, you’re like “wow, this is real and possible.” After that you learn and build, this series will be invaluable, thank you.

    • Exactly. It doesn’t all fall into place after that but it certainly helps you realise what’s possible.

  • That day you make that first sale something just shifts in your mind, you’re like “wow, this is real and possible.” After that you learn and build, this series will be invaluable, thank you.

    • Exactly. It doesn’t all fall into place after that but it certainly helps you realise what’s possible.

  • Great series Natalie thank you. Excited to learn, I am launching my first product by February 1st.

  • Great series Natalie thank you. Excited to learn, I am launching my first product by February 1st.

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