[TSE 86] How to Build a Brilliant Brand for Your Small Business with Maria Ross

Posted on /by Natalie Sisson/ in Podcast / 46 comments
How to Build a Brilliant Brand for Your Small Business

Most small businesses don’t know how important a powerful brand can be, let alone what a brand really is and how to go about establishing their own.

How to Build a Brilliant Brand for Your Small BusinessThat’s why I brought in Maria Ross, a brand expert and two-time author behind Red-Slice.com, to really dive deep into how to set up the right foundations for your brand and how to stand out and get a loyal brand following.

If that wasn’t enticing enough, she is also an actress and wine columnist. This woman does it all!

Maria began her career by helping several dot com Silicon Valley start ups for 10 years. Having developed her own personal style of branding, she launched her website Red-Slice in 2008.

Having worked on both the client and corporate side of things, she learned early on that branding is a helluva lot more than just a logo; a common misconception made by many.

It has been her goal to educate people on this and she does so in her bestselling book Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget.

Now, Maria has a really fascinating personal story and some amazing tips to share, so without further ado, let’s dive into it.

Click on the play button at the top or download this in iTunes or on Stitcher Radio (and do not forget to leave a review as we might feature yours in the next show!).

What you will learn in this podcast:

  • How Maria transitioned from consulting Silicon Valley startups to start her own business
  • The routine that has changed her life and could do the same for you
  • How to charge what your worth and attract your ideal client base
  • What branding really means and why you need to work on yours today
  • The importance of having focus and knowing your audience and customer base
  • 7 Branding Gems you can steal (a sneak peak into her book, Branding Basics)

Interested in starting a podcast? Pick up my completely free guide on ‘How to Start a Podcast that Matters’ at suitcaseentrepreneur.com/free by leaving a short review on my podcast.

Speaking of her book, the second edition of Branding Basics was launched on April 1st, and one lucky Freedom Fighter will have the chance to win a signed copy of this book.

Share this on social media in one click to win a copy of Maria’s book!

new_twitter_logoNeed help with your brand? Win a copy of Branding Basics from Maria Ross via @nataliesisson https://suitcaseentrepreneur.com/86 #brandingtips

Update congrats to April and Brian for both winning a copy of Maria’s book which are being sent out to you.

Key resources and further reading related to this podcast:

Love listening to podcasts? Then try listening to audio books, too.

Audiobooks on Suitcase EntrepreneurI know a lot of you listen to my podcast on the move and enjoy the fact that you can listen and learn from anywhere. Well why not do the same with books you haven’t had a chance to pick up or read yet? Listening to audio books is an ideal way to enjoy your favorite books on the move and get to listen to the author read it in the way it’s meant to be read!

That’s why I’m thrilled to announce my new podcast sponsor Audiobooks who have over 40,000 audio books including best sellers, new releases, and classic favorites for you to choose from. You can simply download audiobooks to your Apple or Android device for offline listening or stream them instantly.

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  • lucrecer

    Definitely looking forward to checking this book out. I know I want to have more of my personality in my branding and website.

    • Awesome – I think we all want to inject more of US into our own brand

    • RedSlice

      YES! Part of what differentiates a brand is more than just the products or service but the personality. HOW you talk and act is just as important as what you say and do – and injecting yourself into your brand ensures it can be as unique as you are and attract those who find that refreshing and appealing. You go!

      • lucrecer

        I could not agree more. Definitely have to listen to this episode again. So many nuggets of useful wisdom.

  • Definitely looking forward to checking this book out. I know I want to have more of my personality in my branding and website.

    • Awesome – I think we all want to inject more of US into our own brand

    • RedSlice

      YES! Part of what differentiates a brand is more than just the products or service but the personality. HOW you talk and act is just as important as what you say and do – and injecting yourself into your brand ensures it can be as unique as you are and attract those who find that refreshing and appealing. You go!

      • I could not agree more. Definitely have to listen to this episode again. So many nuggets of useful wisdom.

  • maria’s book looks terrific (i looked inside!). i was especially struck by this line: “you’re going to have a brand whether you mean to or not.” yes. and i want my brand to be a true representation of who i am and what i offer. i would love to win the book but, if i don’t, i’ll definitely be buying it. thanks, natalie, for another great podcast.

    • Awesome April so glad you took a peek inside and already learned something.

    • RedSlice

      Yes, April, sad but true how many businesses don’t realize that they build a brand by both the things they do and what they DON’T do. When I speak at conferences, I include an example of a “bad” email newsletter from a winery that, while factually accurate, end up creating a negative brand impression, resulting in chasing away sales, not encouraging them. And all because they didn’t think about the brand impression this customer touchpoint would have. Just like building a reputation, everything you do and say impacts your brand so isn’t it wise to ensure its the message you WANT to convey?! Good luck!

  • maria’s book looks terrific (i looked inside!). i was especially struck by this line: “you’re going to have a brand whether you mean to or not.” yes. and i want my brand to be a true representation of who i am and what i offer. i would love to win the book but, if i don’t, i’ll definitely be buying it. thanks, natalie, for another great podcast.

    • Awesome April so glad you took a peek inside and already learned something.

    • RedSlice

      Yes, April, sad but true how many businesses don’t realize that they build a brand by both the things they do and what they DON’T do. When I speak at conferences, I include an example of a “bad” email newsletter from a winery that, while factually accurate, end up creating a negative brand impression, resulting in chasing away sales, not encouraging them. And all because they didn’t think about the brand impression this customer touchpoint would have. Just like building a reputation, everything you do and say impacts your brand so isn’t it wise to ensure its the message you WANT to convey?! Good luck!

  • Great podcast episode (again) Natalie!
    The book looks to be a very helpful source to adjust marketing and bring it from not only being seen as the expert and receiving all great verbal recognition for the weekly inspiring newsletter to also conversion from those efforts. Much like your webinar as you mentioned in the podcast for the Highflyer club Natalie. I guess the book can help me find answers and give direction too make that move. The book as described in the podcast is one that if it is not won then it needs to land on the list of books to buy.

    • Yes definitely Peter, no good having all that fan loving if they’re not also becoming raving customers and long term clients. So glad you’re enjoying the podcast. Stay tuned next week when I feature you on a podcast post!

    • RedSlice

      Thanks Peter!

  • Great podcast episode (again) Natalie!
    The book looks to be a very helpful source to adjust marketing and bring it from not only being seen as the expert and receiving all great verbal recognition for the weekly inspiring newsletter to also conversion from those efforts. Much like your webinar as you mentioned in the podcast for the Highflyer club Natalie. I guess the book can help me find answers and give direction too make that move. The book as described in the podcast is one that if it is not won then it needs to land on the list of books to buy.

    • Yes definitely Peter, no good having all that fan loving if they’re not also becoming raving customers and long term clients. So glad you’re enjoying the podcast. Stay tuned next week when I feature you on a podcast post!

    • RedSlice

      Thanks Peter!

  • Fabulous podcast Natalie, loved all your interruptions 🙂 Valuable info on branding, I would LOVE to have Maria’s book, she was very concise and I need lots of help in the branding department. Thanks for sharing

    • Oh thank goodness, there was just so much to touch more on and hence the interruptions!

    • RedSlice

      Thanks Elizabeth! Happy to be of service to you.

  • Fabulous podcast Natalie, loved all your interruptions 🙂 Valuable info on branding, I would LOVE to have Maria’s book, she was very concise and I need lots of help in the branding department. Thanks for sharing

    • Oh thank goodness, there was just so much to touch more on and hence the interruptions!

    • RedSlice

      Thanks Elizabeth! Happy to be of service to you.

  • This episode was really spot on. I recently took the time to figure out my “one client” and it was like an explosion of clarity! I went a little overboard and wrote a detailed 4 page persona but came up with 3 potential services that I could offer from that one exercise. This is definitely one to listen to!

    • I love that you did that Brian. Well done to you to go and just nail that. How good is that – 3 potential services.

    • RedSlice

      Brian, LOVE that you were so detailed! That will only serve you in the long run to make smarter marketing moves. You’ll be able to do less and have more impact that way!

  • This episode was really spot on. I recently took the time to figure out my “one client” and it was like an explosion of clarity! I went a little overboard and wrote a detailed 4 page persona but came up with 3 potential services that I could offer from that one exercise. This is definitely one to listen to!

    • I love that you did that Brian. Well done to you to go and just nail that. How good is that – 3 potential services.

    • RedSlice

      Brian, LOVE that you were so detailed! That will only serve you in the long run to make smarter marketing moves. You’ll be able to do less and have more impact that way!

  • Amanda Kendle

    Great episode and so much stuff I really needed to hear. My social media business started itself by accident when I wasn’t looking and needs desperate branding mouth-to-mouth. I’m only just properly figuring out my ideal customer, and my visual branding is feeling particularly sorry for itself. (So yes, please count me in for a chance to win Maria’s book!)

    • Amanda you’re definitely in for winning a copy just for commenting. You’re not alone either in being an ‘accidental entrepreneur’ and with that comes a lot of basic foundational stuff and strategies that can get missed so it’s great to see you applying it in retrospect to help you grow further.

    • RedSlice

      “Branding CPR” Hmmm….perhaps a new tagline for me?! Thanks Amanda and best of luck!

      • Amanda Kendle

        Haha maybe!! Branding CPR is definitely what I need 😉

  • Amanda Kendle

    Great episode and so much stuff I really needed to hear. My social media business started itself by accident when I wasn’t looking and needs desperate branding mouth-to-mouth. I’m only just properly figuring out my ideal customer, and my visual branding is feeling particularly sorry for itself. (So yes, please count me in for a chance to win Maria’s book!)

    • Amanda you’re definitely in for winning a copy just for commenting. You’re not alone either in being an ‘accidental entrepreneur’ and with that comes a lot of basic foundational stuff and strategies that can get missed so it’s great to see you applying it in retrospect to help you grow further.

    • RedSlice

      “Branding CPR” Hmmm….perhaps a new tagline for me?! Thanks Amanda and best of luck!

      • Amanda Kendle

        Haha maybe!! Branding CPR is definitely what I need 😉

  • RedSlice

    Thanks everyone for such positive feedback and I’m thrilled you’re finding the content useful to your entrepreneurial passions. We picked 2 random winners: April and Brian Sly-Haley. Natalie will be gathering your address information so I can send you signed copies of the book. Congrats!

  • RedSlice

    Thanks everyone for such positive feedback and I’m thrilled you’re finding the content useful to your entrepreneurial passions. We picked 2 random winners: April and Brian Sly-Haley. Natalie will be gathering your address information so I can send you signed copies of the book. Congrats!

  • Kelli Anders

    “…too broad…is like trying to boil the ocean.” LOVE that visual analogy, hit me like a brick!

    I just heard your call to action about uploading a photo of where I was listening at the end when I had just returned from a beautiful walk on the water with my 2 Goldens, so I’ll have to post next time! 🙂

    Thanks Natalie & Maria – fantastic episode!

  • Kelli Anders

    “…too broad…is like trying to boil the ocean.” LOVE that visual analogy, hit me like a brick!

    I just heard your call to action about uploading a photo of where I was listening at the end when I had just returned from a beautiful walk on the water with my 2 Goldens, so I’ll have to post next time! 🙂

    Thanks Natalie & Maria – fantastic episode!

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