I get a lot of questions from fellow entrepreneurs about how to attract sponsors. I’ve had sponsors for my bestselling book The Suitcase Entrepreneur, my podcast and even digital products that I’ve created.
With a little bit of finessing and a lot of experience, I have nailed down 5 tips that make attracting top notch sponsors a breeze!
Now, before we get ahead of ourselves, let’s talk benefits.
Sponsorship has become one of the fastest growing marketing strategies out there and it’s easy to see why.
Whether you have a personal brand or a business model, gaining sponsors gives you the opportunity to broaden your horizons, attract a larger audience, and offers your community great products and services. The bump in revenue doesn’t hurt either!
As I said before, I’ve used sponsors for everything from launching my book to raising funds for The Ride of My Life in support the charity Women Win, and I can’t rave about its benefits enough.
Perhaps the biggest lesson I’ve learned from all these sponsorship experiences is how important it is to choose the right ones and create relationships for life.
You don’t want to accept a sponsorship just for the sake of being sponsored.
After all, how can that be beneficial to you or your community and customers?
I have found it best to align myself with sponsors who offer products or services that I already love or find great value in, that’s why you have heard me rave about NameCheap, Audiobooks, LeadDyno and Upwork.
Use sponsorship as an opportunity to pimp what you believe in and instead, pass up the disingenuine offers.
What you’ll learn in this episode:
- How to identify the sponsors who will be right for you and your audience
- A few of my tricks for reaching out to potential sponsors
- Why following up with sponsors is a smart move
- My favourite tool to do sponsor outreach
- What sort of information you should be providing your ideal sponsor with
- What you can do to keep your sponsors happy and show them they made a worthy investment
Want to learn how to attract great sponsors? Here are 5 great tips to get you started via @suitcasepreneur
Check out these resources to help you further:
- Here’s what I offer to potential sponsors
- A few more tips on the art of becoming a media darling and sponsorship magnet
Have a browse through Chapter 1 of my Suitcase Entrepreneur book to read even more about how my BYOB Build Your Online Business Guide can help you attract sponsors.
Do you know someone who has been umm’ing and aww’ing over reaching out to sponsors? Share this video with them and give them the friendly boost they need! And while you’re at it, in the comment section below I want to know: Who is your ideal sponsor and why?