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[202] 6 Steps to Use Live Events To Wow Your Audience, Grow Your List and Spread Your Message with Lori Kennedy

By Natalie Sisson ·

Heads up: this post is from 2015. The ideas hold up, but some tools, prices and links will have moved on since. For Natalie’s current work, head to NatalieSisson.com.

[202] 6 Steps to Use Live Events To Wow Your Audience, Grow Your List and Spread Your Message with Lori Kennedy

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Like me, your business might be predominantly online, but live events are a great tool for your business.

Lori Kennedy QuoteWhy?  Because live events or masterminds can help you share your message far and wide.

They give you a chance to socialize with your ideal clients and allow everyone who’s attending to form deeper and life long connections that go far beyond the event itself.

That’s why since 2011 I’ve been running live Mastermind Retreats and workshops around the world.

Have you ever thought of hosting one? There is so much to consider – planning, promotion, agenda.. where do you even start?

Prepare yourself to be “WOW”ed. With over 13 years of experience in the fitness and nutrition world, Lori Kennedy is the founder and CEO of The WOW! Nutrition System and the Wellness Business Academy.

Lori produces an annual 3-day live event called The Wellness Business Summit in Canada to show alternative wellness practitioners how to take their businesses online- of course, using Lori’s own proven “secret sauce” recipe for success.

Lori was voted Notable.ca Entrepreneur to Watch, has been interviewed in dozens podcasts, spoken on the stages of The Fitness Business Summit and the Functional Medicine Success Summit and has been published in a variety of online blogs and magazines.

In this episode, Lori shares the benefits of live events, how to organize one and how to make it a huge success. We go into pricing, earlybird sales, how to promote and market your event even when you’re just starting out, and how to get additional revenue streams aside from just ticket sales.

You’ll learn a ton so take out your notebooks and start writing!

Listen to this episode

Podcast: Subscribe in iTunes | Play in Browser | Download

What you’ll learn in this podcast:

  • How running a live event can grow your email list, connections in the industry, and dramatically increase your bottom line
  • Why running a live event is one of the best ways to share a message you care about or are super passionate for
  • Why hosting a live event is similar to planning a wedding… but far better 😉
  • Where you should start, the numbers you should focus on, and how to attract the right speakers for your live events
  • How to get sponsors excited to be a part of your event and in front of your audience – without just “slapping the logo” everywhere and moving on
  • How to “wow” your audience, and why that builds your confidence and momentum for your future live events

Get the free bonus download for this and 44 other awesome bonus downloads!

Want to take this further? Grab all 45 workbooks.

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Are you thinking of hosting a live event? @LoriKennedyrhn shares how to organize one and how to make it a huge success. https://bit.ly/tse202

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