[TSE 72] How to Stay Ahead of Your Competition with a Mobile-Friendly Business with Greg Hickman

Posted on /by Natalie Sisson/ in Podcast / 4 comments
How to Stay Ahead of Your Competition with a Mobile-Friendly Business with Greg Hickman

In case you haven’t yet read my bestselling book, I dedicated a whole section on HUGE trend of mobile for your business in Chapter 4 and I gave tips on how to go about creating your mobile strategy.

If  I may be so brazen as to quote myself, I said:

“Mobile is huge. You’re going to have the ability to be in five billion people’s pockets in 10 years’ time and that’s going to impact your business in ways you can’t yet imagine.”

If you’re not taking the next steps to make your business mobile-responsive, then today is the day to start.

How to Stay Ahead of Your Competition with a Mobile-Friendly Business with Greg Hickman

For the non-techy people, reading the words ‘mobile-responsive’ might inspire you to start scrolling on Facebook, but hear me out.

Fortunately for you, Greg Hickman, creator of highly informative site on mobile marketing Mobile Mixed, says that it doesn’t have to be hard.

So for those who don’t know where to get started, you’ve come to the right place.

In fact, you can take start taking action today by looking at one part of your business that is ridiculously important to your success – your email list.

And after listening to this episode, you’re going to be caught up to speed on why mobile really matters and feel confident in taking that next step for far less money than you’d expect.

Here is what you will learn in this podcast:

  • Greg’s genius strategy for building meaningful relationships at conferences
  • What assumption about mobile you might have that could be hurting your revenue
  • Why mobile optimization is so important if you have a global audience
  • What responsive design really means and why you need it
  • How to make your WordPress site responsive and mobile-friendly
  • The exact cost to make your site responsive (& it’s budget-friendly!)
  • What you should look for with free WordPress plugins that promise mobile-friendly design
  • Five statistics that will convince you that you NEED a mobile-responsive site
  • One core strategy for creating content that you probably haven’t considered
  • What you shouldn’t be doing when creating a mobile app for your website
  • Three actions you can take today to start being mobile-responsive in your business
  • Why text messaging is more impactful than email for 2014

Click on the play button at the top or download this in iTunes or on Stitcher Radio (and do not forget to leave a review as we might feature yours in the next show!).

Even better pick up my completely free book on `How to Start a Podcast that Matters’ at suitcaseentrepreneur.com/free by leaving a short review on my podcast.

Connect with Greg and Natalie

Twitter: @gjhickman

Share this on social media in one click

new_twitter_logoAbout 41% of all emails are opened with a mobile phone. Are your emails mobile-responsive? https://bit.ly/1snrLxW

Say hi to Natalie on @suitcasepreneur

Facebook:

Mobile Mixed

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Key sites mentioned in this podcast:

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Every once and a while, I’ll be recording podcast episodes based on precisely you want to know, so if you have any questions that you’d like potentially answered on the show, feel free to leave me a voicemail on my Speakpipe page! 

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