[TSE 79] How Derek Sivers Built a $22M Business While Challenging the Status Quo

Posted on / by Natalie Sisson / in Podcast
How Derek Sivers Built a $22M Business While Challenging the Status Quo

Derek Sivers, founder of CDBaby and serial entrepreneur, could be the poster boy for reluctant entrepreneurship.

Even though he ended up selling CDBaby for 22 million dollars, he never planned on selling and never had ambitious thoughts about scaling it to the next level.

As he says: “I actively did not want this new thing I started called CDBaby to distract me from my real work, which was to make music.”

This is the first way, out of the many, that Derek differs from the typical MBA, or degree-holding suit and tie businessperson.How Derek Sivers Built a $22M Business While Challenging the Status Quo

And for nearly his entire career as an entrepreneur, he has decided to do things his way on his own time, which displays his fierce need for personal freedom – a trait all of us freedom fighters hold near and dear.

But, as you might guess, the journey wasn’t as easy as it seems – like many entrepreneurial stories worth telling!

So listen in to this episode to start incorporating his hard learned business lessons – especially if you like bumping heads with the status quo.

Here is what you will learn in this podcast:

  • How you can be a successful entrepreneur without taking the advice that you need to “dream big”
  • What one lesson you need to learn when you start outsourcing
  • The piece of advice that Seth Godin gave him when it came to selling his business CDBaby
  • What you need to know about creating your business around your lifestyle
  • How and why Derek constantly lives outside of his comfort zone
  • Why you shouldn’t follow everyone’s advice on where you should live or how you should work
  • One piece of advance that will motivate you to get your first product out there

Watch: How to Launch Your Online Product

Click on the play button at the top or download this in iTunes or on Stitcher Radio (and do not forget to leave a review as we might feature yours in the next show!).

Even better pick up my completely free book on `How to Start a Podcast that Matters’ at suitcaseentrepreneur.com/free by leaving a short review on my podcast.

Connect with Derek and Natalie

Twitter: @sivers

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Money buys you freedom, but at a certain point, you have to decide which is the most important. @sivers https://bit.ly/1jftvbz

Say hi to Natalie on @suitcasepreneur


Derek Sivers

Suitcase Entrepreneur

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Every once and a while, I’ll be recording podcast episodes based on precisely you want to know, so if you have any questions that you’d like potentially answered on the show, feel free to leave me a voicemail on my Speakpipe page! 

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