[Day 12] How to Use Your Personality to Stand Out Online

Posted on /by Natalie Sisson/ in Entrepreneurs / 62 comments
How to Use Your Personality to Stand Out Online

Honestly, when it comes to online business and branding, there are a million and one people trying to make money online.

Besides the tricks of creating controversy or having a unique site design, the only genuine way you can be different is to simply be yourself.

Your story makes you unlike anyone else, so tell it!

How to Use Your Personality to Stand Out Online

If you listen to the Suitcase Entrepreneur podcast, you’ve heard Liz DiAlto preach about how this one factor made her business stand out in the super-saturated online fitness space.

Plus, I’ve encouraged you to be yourself by reminding you that nothing can compare to you or how you can build a thriving blog by being yourself.

And it works!

This is how Marie Forleo is able to make music videos with her rapping, and how Ash Ambirge built a community of raving fans for dropping F-bombs and showing her sassy personality to the world.

Their communities love how they can be themselves through and through in their businesses.

So be unique and have your own voice from day one.

How to stand out online

While it’s not for me to tell you what your “special sauce” is, you do need to find what sets you apart from the rest. That is your USP – your Unique Special Proposition.

When you get clear on what that is, you’ll see how imperative it is to making you stand out. You’ll also witness your blog community react strongly by sharing your content across the social media sphere and commenting like crazy. You’ll start attracting your red carpet clients far more easily. You’ll feel at peace with everything you’re doing—because you are in fact being yourself.

Here are some questions to ask yourself and others who know you to develop your USP:

  1. What are you better at than anyone else?

  2. What do you enjoy doing the most?

  3. What do (or could) you provide that no one else is providing?

  4. What annoys people the most about your industry or blog area?

  5. What is remarkable about you?

  6. Do you have an unusual combination of elements?

  7. Do you have a big personality?

Now write your USP statement. Take action. You can look to this as the reminder of what makes you distinctive and unique by following this format:

I am unique and different because I provide [USP] which no one else in my field provides. No one else can or will provide this because [insert reason].

And if you haven’t watched this video on how to ensure your brand stands out online, watch it now.

Day 12 Blog Challenge to accept in 3 easy steps

1. Write a response blog post to this question:

What is your USP Unique Special Proposition that sets you apart from the crowd?

2. Let us know you’ve written a blog post: Don’t forget to copy and paste the URL of this blog post into your `trackbacks’ section under your blog post so we know you’ve written a response.

3. Embed the 30 Day Blog Challenge badge in your post:

Choose the badge you most like from right here. Then just COPY the HTML code already pre done for you, and PASTE it into the HTML tab of your post.

Read these resource posts to help you

What’s next in the 30 Day Blog Challenge?

If you want to go above and beyond you can:

Click to tweet this: How do you use your personality to stand out online? Have your say here #TSE30DC #onlinebiz

Grab a copy of my Suitcase Entrepreneur book on Amazon Kindle or NOW Paperback!

Follow the 30 Day Blog Challenge Pinterest board (and see if you can spot your own post there)

Stay tuned for tomorrow’s blog post for Day 13 The key to building your website without breaking the bank.

You’ll be asked to respond with three things you’d love your website to have and why.

Summary round up of your posts