![[192] How To Validate Your Business Idea with Max Kelmen](/wp-content/uploads/2015/08/192-How-To-Validate-Your-Business-Idea-with-Max-Kelmen.jpg)
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Creating and selling digital products like E-books are very popular nowadays to build your online business and monetize your skills and knowledge.
They are easier to create with a very small budget, easier to promote on social media and easily delivered over email. But physical products are profitable too, however, they take longer to plan and launch and typically have more of an upfront investment.
Many people struggle with developing and marketing a physical product though, that is why I’ve Invited Max to tell us how he decided on his product line of supplements and he shares his method for setting timelines when he started his business.
Max Kelmen is the CEO of a greens nutritional supplement company, Green Guru Nutrition who’ve shot to success by differentiating themselves as not just a sports supplement company.
Along with offering a full suite of products for physical and mental performance, including nootropics (mental performance enhancement), sports supplements, and energy products, Max and his team went back to some of the traditional marketing roots to get the word out about their company.
Success quote: “A goal without a timeline is just a dream”.
If you are planning to sell physical products you’ll love this episode and the nuggets of wisdom Max shares that you can apply to your own situation and business.
Listen to this episode
Podcast: Subscribe in iTunes | Play in Browser | Download
What you’ll learn in this podcast:
- The keys to growing a product and company from scratch
- What you need to do if you’re going to start your own company (regardless of the niche, target market, or offering)
- How Green Guru Nutrition used an old-school form of marketing to get a 39% response to a survey that helped them adjust pricing and direction of their company’s strategy
- How to market your company with little to no marketing budget (this is great for those just starting out or ‘bootstrapping’ your startup
- How to set a goal when starting up a new company that helps put risk, time, and monetary investment into perspective
Get the free bonus download for this and 44 other awesome bonus downloads!
Want to take this further? Grab all 45 workbooks.
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Key resources:
- Check out Green Guru Nutrition and receive 15% off your order using this coupon code : SISSON15
- Read: How to Build a Successful Brand and Achieve Peak Personal Performance with Aubrey Marcus
- Read: How to Scale and Grow Your Business with David Finkel
- Read: The Non Copycat Way to Start a Legit Business From Scratch
- Read: Entrepreneurs Making Their Natural Mark in the World of Baby Products
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