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John Jantsch has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies.
He is a marketing consultant, speaker and author of best selling books – Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of Duct Tape Marketing, offering small and mid-sized business marketing consulting.
Phew! All that makes me tired just thinking about how much experience John has and applies.
His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine.
Huffington Post calls him one of the top 100 “Must Follow” on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs.
So what does all this mean for you? That we are lucky to have him on the Suitcase Entrepreneur podcast to not only talk about small business marketing tips and strategies, but we also dived into how he’s grown his empire through content marketing and monetizing that content plus creating smart offerings.
I know you’ll learn a lot so hit play now!
Listen to this episode
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What you’ll learn in this podcast:
- How John built his authority in the online space
- Three ways small business owners can use marketing effectively to grow their profits
- The importance of reaching out to clients before building a product
- Top systems John created in his business to maximize the content and value he puts out
- Why John believes that people will pay for stuff that is available for free online
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Proven Small Business Marketing Ideas and Strategies with @ducttape
Key resources:
- Duct Tape Marketing System
- The Referral Engine: Teaching Your Business to Market Itself
- Duct Tape Marketing Revised & Updated: The World’s Most Practical Small Business Marketing Guide
- Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar
- Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely
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Stimulating, thought provoking and oh so practical too.
in iTunes by StephJohnstone from New Zealand
I’m really enjoying Natalie’s podcast. She is down to earth and authentic – a breath of fresh air. She has a great variety of guests and asks the sorts of questions that get to the nitty gritty and provide useful tips and gems. I’m in the start up phase and look forward to each and every episode.