[TSE 31] The Psychology of Online Marketing and Kicking Ass With Derek Halpern

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Have you ever read a blog that combines both psychology and online marketing insight to help you find out what your audience is thinking?

Well, Derek Halpern is the genius behind Social Triggers – his blog that uses psychology to boost his and his clients’ traffic and online sales.  He has quite an amusing and funny story of how he got started.  You will just have to listen in on this upbeat podcast below to find out!

Previously, he gained his experience building successful websites in the entertainment and fashion industry.  His secret was to choose a specific niche that it seems almost ridiculous.  For example, in the highly competitive niche of online marketing, Derek is almost the only one combining psychology to online marketing and as a result he’s been able to grow his blog by 17,000 subscribers in only 11 months.

Derek advises to take your time to define a clear USP, or Unique Selling Proposition, which he defines as a characteristic that addresses the need of your specific targeted market.

In fact he is adamant that you must learn about human psychology to get traffic and sales online.

It’s also easier to get them to take some form of action (like buying or talking). Derek provides a ton of valuable nuggets just like this in just 30 minutes.

Sit back and be prepared to learn a lot that you can go and implement in your online business, right now.

Listen to this podcast interview with Derek Halpern to learn:

  • Why you don’t need the right ingredients to become successful, but you do need a unique recipe
  • How he grew his blog to over 56,000 subscribers and 100K plus visitors in less than 18 months
  • Derek’s three step approach to becoming the go-to person and standing out online while building a successful business
  • Why adopting a killer focus is the absolute key to achieving what you want in life
  • The insights behind his new TV show and how he is going to reach millions of entrepreneurs

Click on the play button at the top or download this in iTunes or Stitcher Radio (and don’t forget to leave a review!).

Even better pick up my completely free book on `How to Start a Podcast that Matters’ at suitcaseentrepreneur.com/free by leaving a short review on my podcast.

Share this on social media in one click

Twitter LogoIf you know what makes people “tick,” it’s easier to get their attention and keep it. @derekhalpern @suitcasepreneur http://bit.ly/1kw031s

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Leave a comment below on what you liked most about Derek’s podcast interview.
  • http://www.myjapanesegreentea.com/ Ricardo Caicedo

    Great interview, Natalie.

    I’m a big fan of Derek. He talks with so much energy and enthusiasm, plus he is funny and very smart.

    I narrowed down my USP from a tea blog to a Japanese green tea blog. Hopefully I didn’t narrow it too much :)

    I also found that I have access to another audience thanks to the specific focus: people who are interested in Japan and its culture.

  • http://suitcaseentrepreneur.com/ Natalie Sisson

    Hey Ricardo. Couldn’t agree more. I think I have energy but I came off this interview buzzing thanks to Derek. And you’re right humor and intelligence go a long way. That’s a great narrowing of a niche – there are thousands of types of varieties of tea but green tea is super popular and Japanese Green tea is much more specific and it will help you stay focused on your topic and hone in on a market that is very much a fan of a specific type of tea – and as you say, opens up some room for discussing other related areas around Japanese culture. Great start. How’s it going?

  • http://www.myjapanesegreentea.com/ Ricardo Caicedo

    Thanks for the reply, Natalie.

    I’ve only been at it for about 3 months, so the traffic isn’t anything spectacular. But I already have some subscribers, and the advertising on the blog has made so far the incredible amount of 5 dollars, lol!

  • http://twitter.com/NancyDaCosta Nancy Da Costa

    Awesome podcast, as always :-)

    I loved when Derek Halpern said that the ingredients are already out there, it’s just finding your perfect recipe. I could not agree more. Unfortunately, it’s still something I’m struggling with in my own endeavor :-( I have a passion for business, a passion for healthy living (as best I can), a passion for personal finance, and a passion for travel (I know it’s all convoluted!).

    Most of all, I believe that all women should embrace their inner voice and stand confidently for what they stand for. I have to tell you that when I finally developed my own confidence, it became clear that when others tear others down it’s a reflection of their own insecurities above all else. That insight, in and of itself, has changed my life.

    I know that I will figure out my USP somehow and when it’s done it will be awesome.

    Thank you again Natalie!

  • http://suitcaseentrepreneur.com/ Natalie Sisson

    Get guest posting!

  • http://suitcaseentrepreneur.com/ Natalie Sisson

    Hi Nancy. Great comment and you can definitely have all those passions in your life but you do need to hone in on one area and focus on it, then replicate your success in to the other areas. Chris Guillebeau talked about this in the previous podcast, he handles his multiple interest areas under one overarching theme – how to live a non conformist life that allows him to talk about biz, travel, personal development and still stay true to his vision and stay focused. Check out that interview too.

  • Derek

    What’s up Nancy?

    Working on your USP is one of the EST things you can do. It’s worth every second of time you spend on it… especially if you come up with a good one.

    What’s even better is, you don’t have to commit to it forever. You can continuously rework it. I do.

  • Derek

    Nice move Ricardo. People are japanophiles for sure. If that’s even a word.

  • http://suitcaseentrepreneur.com/ Natalie Sisson

    It probably is now and you can trademark it Derek H!

  • http://twitter.com/NancyDaCosta Nancy Da Costa

    Thank you for the reply Natalie!

    I surely will hone in on one area, but it’s likely it will fall under a common theme, like Chris Guillebeau talked about on your podcast a few weeks ago (I love his work-I’m so excited to be attending WDS 2013!!!).

    I’ve loved to all the podcasts at this point!

  • http://twitter.com/NancyDaCosta Nancy Da Costa

    Hi Derek,

    Great meeting you! I’m a big fan of yours thanks to Marie’s B-School. You can bet that I’m absolutely working on my USP (or UAP)! I’ve spent countless hours journaling, talking to people and really trying to figure out how to bring myself and all of these interests together somehow. I know that I’m getting warmer.

    I’m glad that you’ve been able to rework your brand so much and it’s comforting to know that I can do the same thing.

    Thanks again Derek and Natalie!

  • http://jakyastikblogs.blogspot.in/ Jaky Astik

    You know what Ricardo, get out of this “I’m still learning to blog” impression of yours as soon as possible. Ever noticed Derek Helparn in that impression? It’s kinda pointless and he’ll never want to do it because he know the importance of the brand as a person you’re building.
    Go break some guest posts on some good blogs, connect with a few good blogger and try helping them out on a genuine problem they’re facing.

    You see, it’s not about traffic in the first place. It’s all about connecting. Traffic is the byproduct of doing what you love..

  • http://www.myjapanesegreentea.com/ Ricardo Caicedo

    You’re absolutely right Jaky, if I don’t think like a pro already, I probably won’t become one.
    I’m going to start guest posting now, I already looked at possible blogs.
    Thanks.

  • http://twitter.com/MauriceWLindsay Maurice Lindsay

    GREAT CONTENT…I listened to this entire podcast, which is rare for me. Derek definitely knows his stuff, I use his tips all the time. Thanks for content Natalie!

  • Hillari Delgado

    One of the few podcasts with specific, actionable content. Thank you!

  • http://www.myjapanesegreentea.com/ Ricardo Caicedo

    Hello Natalie, I have an update for you. I’ve guest posted in two important tea blogs, and was listed in Whittard top 10 tea blogs (article from a British tea company). My traffic is now about 100 unique visitors per day. Thanks to you and Derek for the inspiration!

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