Welcome to the 6th installment of Savvy Sunday Series where I inspire you to become an Evolutionary Entrepreneur.

Social Media is all the buzz these days and for good reason. It’s possibly the best source of `free’ marketing and promotion you can get for your business. Yet I speak to so many of you every week, who say how totally confusing and overwhelming it can be. I hear you.

Luckily it doesn’t have to be. Over the next few weeks I’m going to offer you my tips, tricks and guidance on building an integrated social media campaign to make sure your business shines.

Over the last year and a half I’ve been finely honing my Social Media skills, and every day I’m learning more and putting it into action and seeing what works well and what doesn’t.

The trick is it takes time and effort and a desire to engage and connect. If you’re prepared to do this then you will really see great results for your business.

For me, it all started when I got intimate with Facebook. Building our business on Facebook has been akin to building a house on quicksand. We’ve constantly had to adapt our FundRazr application to the ongoing changes Facebook loves to make to their platform.

This has meant being flexible, innovative and always staying on top of the trends through reading blogs, websites, attending webinars and relevant conferences. In fact I’ve become an addict of trying, testing and using the latest tools that tap into Facebook, Twitter, LinkedIn and more.

It seems every day there’s some new application of service offering to make your life easier. Yet I know the key tools that are tried and true and work really well to help you build both your personal brand online and your business.

You need an integrated social media approach

I believe Social Networks are a recipe for success for any business

  • They encourage relevant action
  • Make it easy to deliver fresh content
  • Allow for viral growth and scalability

I use an integrated approach of social media tools in social networks to drive visibility, foster engagement, increase fan/ supporter base and maximise the viral effect.  It’s reflected in the diagram (I’m a visual person).

One more thing that’s not on this list is mobile. The advancement and use of mobile technology is nothing short of phenomenal and it will continue to impact and permeate our lives.  I’ll look to touch on useful mobile tools that will help your business as well.

This allows me to plug my new WomanzWorld iPhone app coming out soon! I’m overly excited that I created my own iPhone app and you’ll be able to download it for free so you can read my blog at your convenience any time.

I was really impressed with AppMakr. You really don’t need to be that tech savvy and can have an app designed within 20-30 minutes (if you’re a perfectionist like me it can take a little longer).

I tweeted about it and emailed them to say I thought it was a great tool. They kindly offered me – more rather you, the opportunity to get 25% off the price if you want to get one yourself! So I’m letting you know, all you have to do is quote WOMANZWORLD as the code, the offer ends 1 April 2010.

PS I don’t get anything from this, it’s just a benefit I get to pass on to you from complimenting them!

I’m going to touch on each and every one of the above components to a successful integrated Social Media approach over the next month. If there’s anything you’d like to know, or get the answers to feel free to email me or leave a comment below so I can look to cover it.