[TSE 70] How to Make Reporters Fall in Love with You and Deliver Excellent Customer Service with Peter Shankman
Podcast: Play in new window | Download Peter Shankman, founder of the valuable, simple and painless press service Help a Reporter Out (HARO), believes adamantly in two ideas. 1.) Life should be fun, so work should be fun. 2.) Give back to people because you care about them. The latter belief is the foundation for […]
Five Ways To Stay Connected To Social Media For Your Biz While You’re On The Road!
Keeping up with promoting your business while traveling can be tricky! If you’re anything like the Suitcase Entrepreneur’s very own Natalie Sisson, you spend a LOT of your time traveling and bouncing around. Maybe you’re going to be jet setting for a few days in between important meetings and conferences, maybe you’re traveling by train/boat/car […]
How To Create A Kick Ass Crowdfunding Campaign And Make Your Dreams Come True
We all have a dream. Some grand vision we’d love to see come to fruition one day. Something that scares us, compels us and energizes us at the same time. So why is it that so many people seem to put those dreams in a box and shelve them away for a day that never […]
Selling Your Soul And Becoming a Client Magnet
Listening to the amazing Diana Krall crooning her smooth jazz tunes today I couldn’t help but smile at her opening lyric: “I only want what’s the best thing for you, and the best thing for you would be me!” I think it’s a fantastic opening line to attract the clients you want for your business. […]
4 Facts You MUST Know To Ensure You Sell Everything – Lessons from GoDaddy
I found it amusing to see an email in my inbox this morning from, none other, than GoDaddy. In case you missed it, Bob Parsons, CEO of GoDadd,y created quite the uproar in the media yesterday when his Elephant slaughter drew massive backlash. He clearly believes that all publicity is good publicity, however this time he […]
How to ensure your book has legs
This is the second post, in follow up to The First 10 Steps to writing a non-fiction book by Jo Parfitt, a writer, author, speaker, teacher, mentor and publisher who specializes in entrepreneurship and living abroad. Her website is crammed with valuable content no budding writer should ignore. Most of the Western world dreams of writing a […]
Six Steps to Make Any Written Request More Persuasive
This is a guest post from Amy Harrison who followed her exact steps to impress me enough to publish this! She practices what she preaches. Enjoy. The Internet has allowed us to connect and reach more people faster than ever. And if you’re a suitcase entrepreneur (or aspire to be one) you know how valuable […]
How Charlie Sheen And Twitter Helped Guinness World Records stoop to a new low
Apparently crossing the English Channel in a dragon boat in 2007 and smashing the previous Guinness World Record is not as important as Charlie Sheen gaining the most Twitter followers in the least amount of time. I was stunned to read this article on Mashable today – so stunned I had to write this post. […]
The 3 Mindsets for Successful D-I-Y PR For Your Business
If you’re an entrepreneur or small business owner doing your own PR, you may be terrified of making the wrong moves. If you’re fearing doing your own PR because you might face a grumpy reporter or be rejected by a blogger, chances are, you are stuck and not trying to get any publicity at all.
Getting buzz outside your sphere of influence means you need to step out of your comfort zone and reach out to people who don’t know you. Like reporters and bloggers. Here are 3 mindsets you can develop for successful DIY PR for your business.